The Problem with Software: Why Smart Engineers Write Bad Code

  • 6h 55m
  • Adam Barr
  • The MIT Press
  • 2018

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right.

This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises.

About the Author

Eric Davies is a leading marketing expert who consults companies across the globe. Nick Smith runs a consultancy advising SMEs on digital marketing. Brian Salter (Beijing, China) has worked as a public relations expert and journalist on four continents. He has written several successful and well-respected books on the subject.

In this Book

  • Introduction
  • Early Days
  • The Education of a Programmer
  • Layers
  • The Thief in the Night
  • Making it Right
  • Objects
  • Design Thinking
  • Your Favorite Language
  • Agile
  • The Golden Age
  • The Future
  • Notes