The Social Media Bible: Tactics, Tools & Strategies for Business Success, Third Edition

  • 8h 38m
  • Lon Safko
  • John Wiley & Sons (US)
  • 2012

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.

  • Updates and changes to Google's search engine algorithms
  • More information on plug-ins, widgets, apps, and integration
  • Updates on Twitter and Yammer and new information on Google+
  • The latest in mobile marketing

Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

About the Author

Lon Safko is a marketing consultant with more than twenty-five years of experience in speaking, marketing, sales, strategic partnering, and e-commerce. He has founded fourteen successful companies, including Paper Models, Inc., holds three U.S. patents for 3D Internet advertising, has eighteen inventions in the Smithsonian Institution, and privately coaches companies on harnessing social media, marketing, and innovative thinking to create higher productivity and profits.

In this Book

  • The Social Media Bible—Tactics, Tools & Strategies for Business Success, Third Edition
  • Introduction
  • What Is Social Media?
  • Say Hello to Social Networking
  • It’s Not Your Father’s E-Mail
  • The World of Web Pages
  • The Internet Forum
  • The Ubiquitous Blog
  • The Wisdom of the Wiki
  • A Picture Is Worth a Thousand Words (Photo Sharing)
  • Talking about the Podcast (Audio Create)
  • Got Audio? (Audio Sharing)
  • Watch Out for Vlogs (Video Create)
  • Got Video? (Video Sharing)
  • Thumbs Up for Microblogging
  • Live from Anywhere—It’s Livecasting
  • Virtual Worlds—Real Impact
  • Gaming the System: Virtual Gaming
  • RSS—Really Simple Syndication Made Simple
  • Spotlight on Search (Search Engine Optimization)
  • Marketing Yourself (Search Engine Marketing)
  • The Formidable Fourth Screen (Mobile)
  • Let the Conversation Begin (Interpersonal)
  • Analyze Your Existing Media
  • The Social Media Trinity
  • Integrate Strategies
  • Identify Resources
  • Implement and Measurement