The Startup Masterplan: How to Build a Successful Business from Scratch

  • 3h 16m
  • Krishiv Agarwal, Nikhil Agarwal
  • Business Expert Press
  • 2022

Starting up a business is one of the most interesting journeys you can take up in your life; it's your ‘only shot’ and a ‘big risk’. It can be stressful, chaotic and filled with many sleepless nights, but the payout is always worth it if you do your job right.

In this book, we lead you through every single step in building a start-up. The book discusses how to keep your startup running and stop it from falling into the pitfalls. We cover everything you need – from choosing your name and logo to operational methods to decision making to timing your launch.

About the Author

Nikhil Agarwal has guided hundreds of entrepreneurs during his career spanning over two decades, helping them raise millions of dollars in funding and scaleup. He wears many hats–currently he is CEO of IIT Kanpur Startup Incubator, Center for cybersecurity and Center for Artificial Intelligence. He was nominated as Senior Senator of the World Business Angel Investment Forum (WBAF). Dr. Agarwal earned his MPhil in technology policy from the University of Cambridge and a PhD in science, technology, and innovation studies (STIS) from the University of Edinburgh.

Krishiv Agarwal is a budding economist. As a young startup enthusiast, he is a keen observer of business and markets in emerging economies. He writes extensively on music, fiction and business-related subjects.

In this Book

  • Description
  • Testimonials
  • Primer
  • Hustle Entrepreneur
  • The Process of Starting Up
  • Understanding and Figuring Out the Right Business Idea
  • Deciding to “Give it a Go”— How NOT to Do It?
  • Optimal Solutions—How to Choose Between Alternatives
  • Importance of Business Research in Delivering a Successful Startup
  • Finding the Right Name for Your Business
  • Asking the Right Questions
  • Writing Your Business Plan
  • Sourcing for Finance
  • Legalizing Your Business
  • Decisions About Future Investments—The Sunk Cost Trap
  • Developing a Professional Outlook (Corporate Image)
  • Get Lucky—Taking Risky Decisions
  • Be What You Can Be— Decisionless Decisions and the Psychology of Success
  • Summary
  • Suggestions and End Thought