The Ultimate Book of Business Skills: The 100 Most Important Techniques for Being Successful in Business
- 2h 59m
- Laura Brown, Tony Grundy
- John Wiley & Sons (UK)
Being propelled into a new management or executive position can be a daunting experience. For example: what is your strategy? What do you concentrate on first? Who will give you the honest pros and cons of each strategy? What is the likely success rate? Who else used the strategy successfully, and how did they do? And once you’ve embarked on a strategy, how do you measure its success?
The simple fact is there is a bewildering array of choices facing all managers, whether newly appointed or experienced business hands. What you need is a broad understanding of the essential business techniques that will enable you to become the complete manager, with an impressive range of skills-based knowledge at your fingertips. The Ultimate Book of Business Skills is the unique, step-by-step guide to the most essential techniques across strategy, marketing, finance, commercial management, operations, leadership and much more. By making informed choices about the right strategy, The Ultimate Book of Business Skills can help set your career progression on the path to success.
Skills covered include:
- Action Planning
- Energy Management
- Global Awareness
- Helicopter Thinking
- Market Research
- Organization and People Planning
- Performance Appraisal
- Resource Management
- Understanding Company Accounts
- Value Management
About the Authors
Tony Grundy is Senior Lecturer in Strategic Management at Cranfield School of Management, and Director of Cambridge Corporate Development. He has consulted with numerous companies including Barclays Bank, BP, Ford, Lex, Hewlett Packard, ICI, The Prudential, Nokia, Norwich Union and Tesco. He is also author of Developing the Individual and Shareholder Value in the ExpressExec series, Smart Things to Know About Growth and Smart Things to Know About Mergers & Acquisitions.
Laura Brown MBA, is Director of Cambridge Corporate Development. She has fifteen years management experience in the pharmaceutical industry and was Head of Training at Phoenix International.
In this Book
The Ultimate Book of Business Skills—The 100 Most Important Techniques For Being Successful In Business
Commercial Management Skills
Some Case Studies Linked to the 100 Business Skills