The Webinar Manifesto

  • 1h 7m
  • Matthew Murdoch, Treion Muller
  • Franklin Covey
  • 2012

The Webinar Manifesto provides 7 strategies essential to captivate your audience, push the limits of your technology, and transform webinar design and delivery.

Unlike traditional how-to books, this manifesto digs deep into principles and behaviors--not just tactics--required for a revolutionary change of yesterday's ugly webinars

If you're serious about change in this industry, then join the movement and never design, deliver, or sell lousy webinars again!

About the Authors

Treion is an author, blended learning authority, social learning expert, and eLearning thought leader.Treion is currently FranklinCovey's Chief eLearning Architect, responsible for all online-learning development initiatives.

Treion holds a masters degree in Instructional Design from Utah State University with an emphasis in blended learning, and is the co-author of, The Learning Explosion: 9 Rules to Ignite Your Virtual Classrooms and The Webinar manifesto. He has also authored Dad Rules: A Simple Manual for a Complex Job. Combined with his avid research and knowledge of technology and social media, and his rich experience in instructional design, corporate training, and sales, Treion regularly presents on the future of eLearning and online training. Some of his speaking topics include, transitioning from live training to virtual classrooms, harnessing technological advances and social media to enhance learning, and effectively incorporating blended learning into existing and future training and learning initiatives.

For over 20 years Matt has held many strategic management roles including Head of Corporate Marketing and Global Director of Online Learning for a publicly traded company.

Through extensive travel throughout Asia, Europe, the Middle East and the Americas, Matt spends most of his waking hours helping partners and clients analyze, build, and launch their own social learning and virtual classroom systems. Matt is co-author of The Learning Explosion: 9 Rules to Ignite Your Virtual Classrooms, and The Webinar Manifesto: Never Design, Deliver, or Sell Lousy Webinars Again! Matt counsels business leaders everywhere that they shouldn't be frightened by new ideas. They should be more frightened by old ones. A rising generation of workers is coming, bringing with them their own rules for how they choose to learn.

In this Book

  • The Webinar Manifesto
  • The Movement—Meet The Enemy
  • Manifesto Principle 1—Connect Or Die
  • Manifesto Principle 2—Don’t Default
  • Manifesto Principle 3—Shut Down The Ugly
  • Manifesto Principle 4—Captivate Or Alienate
  • Manifesto Principle 5—Humanize The Screen
  • Manifesto Principle 6—Crack The Feedback Code
  • Manifesto Principle 7—Cage The Monsters
  • Webinar Manifesto Scorecard
  • The Attendee Pledge
  • Kudos
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