The Whole Brain Business Book: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals, Second Edition

  • 6h 45m
  • Ann Herrmann-Nehdi, Ned Herrmann
  • McGraw-Hill
  • 2015

If you think your business can’t get any better, think again. Thanks to the power of Whole Brain® Thinking, you can apply what we know about thinking and the brain to transform your organization at every level. Whether you’re struggling to keep up with a changing market, stuck with a tired business model, or challenged by difficult colleagues, the proven methods in this updated guide will help you to:

  • IDENTIFY how you and others prefer to think
  • IMPROVE your communication skills
  • INSPIRE creative thinking in yourself and others
  • INNOVATE faster and work more efficiently
  • IMPLEMENT changes throughout your organization
  • INCREASE productivity and beat the competition

Every business runs on thinking. This book gives you practical tools to assess others’ mindsets and get more intentional about how you use your thinking¯and how to best engage the thinking of those around you. Filled with essential charts, engaging examples, exercises, and action steps, The Whole Brain Business Book shows you how to rethink your business, prepare for the future, realign your goals, and reinvigorate your team¯by putting your whole brain to work.

This revised and expanded edition features the latest brain research, updated real-world examples, and more actionable content than ever before. In addition to new stories, data and “mind-hacks”, you’ll find Herrmann’s timeless tips for getting unstuck, identifying the four thinking preferences, and applying research-based techniques that have been proven to work in any business environment around the world. By building and strengthening your thinking agility, you’ll be able to work more effectively with others¯and leverage the best thinking around¯so you can avoid costly delays, missed opportunities, and other business risks. Using the book’s point-by-point action steps, insightful case studies, and emerging thought trends, you can really put your mind to work¯and get brilliant results.

The Whole Brain Business Book will help optimize your management approach, align your organization and strategy, and fully engage your own brain as well as the brains of others to work smarter, faster, and better than you ever thought possible.

About the Authors

Ned Herrmann pioneered the Whole Brain Thinking approach and is renowned for his bestselling books and research on thinking and its role in creativity, learning, and business.

Ann Herrmann-Nehdi is CEO of Herrmann International and an internationally recognized speaker, author, and thought leader on applying what we know about the brain to improve business performance.

In this Book

  • Preface to the Second Edition
  • Introduction
  • Every Business Runs on Thinking
  • Making Sense of Thinking: A Practical Organizing Principle for Business
  • Getting Smart About Work: Your Thinking Preferences, Your Competencies, and Your Career
  • What You Need to Know So You Can Grow: Becoming a Whole Brain Thinker
  • Expect Difference, and Then Take Advantage of It!
  • Getting More Satisfaction from Work: Why “Smart” Is Relative
  • Becoming a Thinking Manager: How to Get Results from Cognitive Differences
  • Communicating Across Thinking Styles: How to Break Through the Mental Static
  • Getting Work Done: Motivating, Delegating, and Managing in All Directions
  • Productivity Through Fit: Individual, Job, and Assignment Alignment
  • Growing Yourself and Others: Developing, Coaching, and Mentoring with Thinking and Learning in Mind
  • Teams that Work: Getting Advantage from Difference
  • Influencing, Getting Buy-In, and Connecting with Your Customers: Thinking Behind the Pitch
  • Whole Brain Leadership: The Secret to Thriving in Today’s World
  • Making Vision and Values Actionable: How to Align Any Business for Optimum Performance
  • The Essential Shift to Strategic Thinking: Making Strategic Planning Pay Off
  • Reorganization That Really Works: Energizing for Breakthrough Business Outcomes
  • Dealing with Disruption: When Business Adversity, Risk, or Crisis Strikes
  • Making Change Work: How to Break Through the Mindset Barrier
  • How CEOs Think and Lead: Insights from Research on CEOs Around the World
  • Increasing Business Creativity and Innovation—Head First
  • Getting Business Results from Creative Thinking
  • Want Enterprise-wide Innovation? Make Creativity a Core Competency for Every Job Across the Business
  • Stretching Your Thinking and Overcoming Mental Blind Spots
  • Entrepreneurial Thinking: What It Is, Why You Need It, and How to Develop It
  • Breaking Down the Barriers to Whole Brain Growth
  • Afterword