The Creative Thinking Handbook: Your Step-by-Step Guide to Problem Solving in Business, Second Edition

  • 4h 7m
  • Caragh Medlicott, Chris Griffiths, Melina Costi
  • Kogan Page
  • 2022

Creativity directly impacts results and productivity, yet few of us understand how it happens or how to put it into practice. This book shows you not only how to get things done, but how to do them better and more creatively.

The Creative Thinking Handbook provides the correct application for creative thinking and action, by offering clear, practical tools and strategies so that you can develop creative thinking skills and help find brilliant solutions for any professional challenge.

Based on research and proven-to-work creative thinking models, Chris Griffiths and Melina Costi present a clear introduction to what creative thinking is, explain why we all need to do it and will help you generate ideas and make better decisions.

The Creative Thinking Handbook gets you to think differently by thinking creatively.

About the Author

Chris Griffiths is founder and CEO of OpenGenius, and world-leading expert on the application of innovation and Mind Mapping®. He has helped drive business growth for thousands worldwide, including teams and individuals from Fortune 500 and FTSE 100 companies, the United Nations and Nobel Laureates. His is based in Cardiff, Wales.

Melina Costi is a professional business writer with a background in marketing management. She has co-authored several books. She is based in Cheshire, UK.

Caragh Medlicott is a full-time freelance writer and a Senior Editor at Wales Arts Review, based in Cardiff, Wales.

In this Book

  • Foreword
  • The Decision Radar
  • Common Thinking Errors—Selective Thinking
  • Common Thinking Errors—Reactive Thinking
  • Common Thinking Errors—Assumptive Thinking
  • The Context for Creative Problem Solving
  • The Solution Finder Step 1—Understanding
  • The Solution Finder Step 2—Ideation
  • The Solution Finder Step 2—Ideation Toolkit
  • The Solution Finder Step 3—Analysis
  • The Solution Finder Step 4—Direction
  • Commit to ‘Thinking Differently’
  • Creative Leadership
  • Conclusion—Where Do You Go from Here?