Think Bigger: Developing a Successful Big Data Strategy for Your Business
- 4h 50m
- Mark Van Rijmenam
- AMACOM
- 2014
Sharing best practices from companies that have implemented a big data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, this book provides a roadmap for organizations looking to develop a profitable big data strategy, and reveals why it's not something to leave up to the IT department.