Think Bigger: Developing a Successful Big Data Strategy for Your Business

  • 4h 50m
  • Mark Van Rijmenam
  • AMACOM
  • 2014
Sharing best practices from companies that have implemented a big data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, this book provides a roadmap for organizations looking to develop a profitable big data strategy, and reveals why it's not something to leave up to the IT department.