UnSelling: The New Customer Experience

  • 3h 19m
  • Scott Stratten
  • John Wiley & Sons (US)
  • 2014
Instead of focusing on the individual purchase transaction of a sale, this book discusses the importance of the big picture: creating repeat customers, not one-time buyers; creating loyal clients that refer others, not faceless numbers; becoming the go-to company for something, before they even need you.