Value Proposition Design: How to Create Products and Services Customers Want

  • 1h 36m
  • Alex Osterwalder, et al.
  • John Wiley & Sons (US)
  • 2014
Including practical exercises, illustrations and tools that will help you immediately improve your product, service, or new business idea, this book gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.