What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story

  • 3h 25m
  • Ben Zoldan, Michael Bosworth
  • McGraw-Hill
  • 2012
Helping you break down barriers, build trust, forge meaningful relationships, and win more customers, this groundbreaking book challenges some of the most widely accepted paradigms in selling to prove that influencing change in buyers is a skill that anyone can learn.