What's the Future of Business? Changing the Way Businesses Create Experiences
- 1h 44m
- Brian Solis
- John Wiley & Sons (US)
- 2013
Rethink your business model to incorporate the power of "user" experiences
What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences.
- Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships
- Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind
- Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual!
Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth.
About the Author
BRIAN SOLIS is globally recognized as one of the most prominent thought leaders in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is Principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He is the author of Engage! and The End of Business as Usual, both from Wiley. His blog, BrianSolis.com, is among the world's leading business strategy and marketing resources.
In this Book
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Business … Meet Design
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Total Recall
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Sorry, We're Closed—How to Survive Digital Darwinism
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The Journey of Business Transformation
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Meet the New Generation of Customers … Generation C
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The New Customer Hierarchy
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The Dim Light at the End of the Funnel
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The Zero Moment of Truth
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The Ultimate Moment of Truth
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Opening a Window into New Consumerism
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The Dynamic Customer Journey
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Inside the Ellipse—Embarking on the Dynamic Customer Journey
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Improving the UMOT to Optimize the ZMOT
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The Six Pillars of Social Commerce—Understanding the Psychology of Engagement
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The Importance of Brand in an Era of Digital Darwinism
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Why User Experience is Critical to Customer Relationships
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Innovate or Die
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The Dilemma's Innovator
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The Hero's Journey
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Notes
