Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact, Second Edition

  • 2h 58m
  • Annette Simmons
  • AMACOM
  • 2015

Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next big idea - you'll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to: capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across - and connect successfully with any audience.

About the Author

Annette Simmons is president of Group Process Consulting, whose clients include NASA, the IRS, and Microsoft. She has been featured on CNBC’s “Power Lunch” and NPR’s “Market Watch,” and has been quoted in Fortune, The Washington Post, and other publications. She is the author of several books including The Story Factor.

In this Book

  • Whoever Tells the Best Story Wins—How to Use Your Own Stories to Communicate with Power and Impact, Second Edition
  • Story Thinking
  • Story Is Experience Reconstituted
  • Learning to Tell Stories
  • It’s All Storytelling
  • Who-I-Am Stories
  • Why-I-Am-Here Stories
  • Teaching Stories
  • Vision Stories
  • Value-in-Action Stories
  • I-Know-What-You-Are-Thinking Stories
  • Sensory Details Make Stories Experiential
  • The Gift of Brevity
  • Storytelling by Committee
  • Point of View
  • Story Listening
  • Borrowing Genius
  • Appendix—Teaching Storytelling
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