Write Up the Corporate Ladder: Successful Writers Reveal the Techniques That Help You Write with Ease and Get Ahead

  • 4h 34m
  • Kevin Ryan
  • 2003

Have you got the “write” stuff? Write Up the Corporate Ladder is filled with techniques and tips for writing more dynamically and effectively in any business situation. Kevin Ryan’s simple “Plan Then Write” process shows you how to write clearly and concisely—more quickly and easily than you think—without worrying about the “rules.”

Write Up the Corporate Ladder also gives you a once-in-a-lifetime opportunity to learn from the best. Through exclusive interviews, you’ll learn how Ken Blanchard, Richard Nelson Bolles, Marcus Buckingham, Michael Lewis, Suze Orman, and other five-star business writers hone their craft. You’ll also meet executives from high-profile corporations and learn just how much these organizations depend on great writing.

Combining step-by-step instruction with invaluable advice from an unprecedented roster of successful writers and business leaders, Write Up the Corporate Ladder will help you take your writing to the next level—and beyond—with surprising ease.

About the Author

Kevin Ryan is president of The Executive Writer. His clients include Lucent Technologies, Procter & Gamble, and Novell. His freelance work has appeared in the Los Angeles Times, the Chicago Tribune, PC Magazine, and other national publications.

In this Book

  • Write Up the Corporate Ladder—Successful Writers Reveal the Techniques That Help You Write with Ease and Get Ahead
  • Establishing Standards: What Does Good Writing Look Like?
  • The Process
  • Formats and Templates Help You Write Smarter and Faster
  • How Subject, Audience, and Purpose Keep Your Writing Clear and Concise
  • The Art of Writing— How to Solve Problems Using Your Writer’s Intuition
  • The Science of Writing: When and How to Apply Writing Rules
  • How to Write One-Page Memos and Economical E-Mails
  • How To Implement A Personal Writing Improvement Plan
  • Rhonda Abrams: The Successful Business Plan: Secrets & Strategies
  • Ken Blanchard: The One Minute Manager
  • Richard Bolles: What Color Is Your Parachute?
  • Marcus Buckingham: First, Break All the Rules
  • Humberto Cruz: Tribune Media Services Syndicated Financial Columnist
  • Gail Evans: Play Like a Man, Win Like a Woman
  • Greg Farrell: USA Today Money Journalist
  • Michael Lewis: The New New Thing
  • Suze Orman: The 9 Steps to Financial Freedom
  • Roy Williams: The Wizard of Ads
  • AT&T: William Oliver, Public Relations Vice President
  • Canon U.S.A., Inc.: Mitch Bardwell, Director/Assistant General Manager, Sales Training Division, Imaging Systems Group
  • Cisco Systems, Inc.: Jere Brooks King, Vice President of Worldwide Marketing Communications
  • Citigroup: Nick Balamaci, Director of Internal Communications
  • Deloitte Consulting: Victor Nau, Partner
  • Marriott International, Inc.: Roger Conner, Vice President of Communications
  • Motorola: Shelagh Lester-Smith, Vice President, Director of Corporate Communications and Public Affairs
  • News America Marketing: Paul Carlucci, Chairman and CEO
  • Procter & Gamble: Ed Burghard, Marketing Director, U.S. Actonel
  • United Parcel Service, Inc.: Ken Sternad, Vice President of Public Affairs