Writing Skills for Business
- Phil Hunsaker, Tony Alessandra
- Tony Alessandra
Writing abilities are as visible as a person's wardrobe. The impressions you leave through your written work last even longer, however, as memos, reports and letters are read and often re-read. You may be bright, ambitious and hardworking and yet have a handicap that will stall your career climb on the lower rungs of the ladder: poor writing skills. By developing your writing skills, you will be able to persuade, direct and influence the course of your organization and the direction of your career.
Topics covered include:
- Putting Yourself Ahead of the Pack
- Telegraphing Your Message
- Memos: Use and Abuse
- Reports -- More than Long Memos
- Business Letters -- Your Messengers to the Outside World
- It's a Matter of Style
- The Big Three: Clear - Concise - Readable
- Telegraphing it to Your Reader
- Avoiding Sexism
- Common Errors
- Style Strategies
As you develop your ability to write in a clear, concise, forceful style, you will improve your personal effectiveness and productivity.
About the Author
Dr. Tony Alessandra helps companies build customers, relationships, and the bottom-line. Audiences learn how to outmarket, outsell, and outservice the competition by applying Dr. Alessandra’s marketing, sales, service, and relationship-building skills.
Tony has a street-wise, college-smart perspective on business, achieving success as a graduate professor of marketing, entrepreneur, author, and consultant. He earned his PhD in marketing from Georgia State University and was inducted into the Speakers Hall of Fame in 1985.
Dr. Alessandra is the co-founder of MentorU.com, an online e-learning company providing training and coaching utilizing the latest Internet technologies.
Dr. Alessandra is a widely published author with 14 books translated into 14 foreign languages including The Platinum Rule and The Art of Managing People. He is featured in over 50 audio/video programs and films, including The Dynamics of Effective Listening and Non-Manipulative Selling.
Tony Alessandra reaches people - from the Board of Directors to the front-line employees. He delivers practical ideas and profitable bottom-line results “with a lot of snap” - so people can grasp it, remember it, and use it. Recognized by Meetings & Conventions Magazine as “one of America’s most electrifying speakers,” Tony’s polished style, powerful message, and proven ability as a consummate business strategist consistently earns rave reviews.
In this Book
Putting Yourself Ahead of the Pack
Telegraph Your Message
Format Follows Function
Memos—Use and Abuse
Reports—More than Long Memos
Business Letters—Your Messengers to the Outside World
It's a Matter of Style
The Big Three—Clear - Concise - Readable
Telegraph it to Your Reader