Achieving Customer-centric Design with User Personas

  • 7 Videos | 20m 35s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
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Your organization depends on its ability to win every customer interaction. User personas - detailed descriptions of archetypal end users - are the gateway to designing customer-centric products and experiences that address customer needs. Building user personas will help you develop products and services your customers truly want. In this course, you'll learn the essential elements of user personas and the business information to be gained from them. You'll also learn how to build a user persona, which data to include in a persona, and the qualities of an effective persona. And you'll discover what customer-centric design can tell you about your customer, and how it will benefit your business.

WHAT YOU WILL LEARN

  • identify the essential elements of user personas
    recognize the customer insights to be gained from user personas
    identify the data used to build a user persona
  • identify actions taken when working with user personas
    recognize qualities of an effective user persona
    identify the benefits of building user personas

IN THIS COURSE

  • Playable
    1. 
    Achieving Customer-centric Design with User Personas
    50s
    UP NEXT
  • Playable
    2. 
    Essential Elements of User Personas
    3m 32s
  • Locked
    3. 
    Customer Insight through User Personas
    3m 15s
  • Locked
    4. 
    Building a User Persona
    3m 4s
  • Locked
    5. 
    Working with User Personas
    3m 11s
  • Locked
    6. 
    Making Personas More Effective
    3m 9s
  • Locked
    7. 
    The Business Benefits of Building User Personas
    3m 35s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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