Analyzing Audiences & User Behavior in Google Analytics Web

Google Analytics Web    |    Intermediate
  • 11 videos | 50m
  • Earns a Badge
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In Google Analytics, you can track information about your website's audience and their behavior. During this course, you will discover how to track what users are doing on your website, and how to analyze user location, language, and behavior. Begin by learning how to interpret Home View analytics, browse real-time website activity analytics, and query Intelligent insights about visitor interests. Then get to know your audience better through Audience Analytics Overview data, to understand who visits your site. This information combines useful analytics such as the number of users, bounce rates as well as the numbers of sessions and their durations. Other topics include how to analyze user behaviour and how to view the All Pages report to estimate page revenues.

WHAT YOU WILL LEARN

  • Interpret the google home view analytics
    Browse real-time google home view analytics
    Use analytics intelligence insights
    Use the audience analytics overview
    Use geo metrics
    Analyze location data with google analytics
  • Understand audience behavior analytics with google analytics
    Understand audience behavior analytics with google analytics
    Understand user behavior with google analytics
    Use the behavior flow with google analytics
    Analyze page use with google analytics

IN THIS COURSE

  • 4m 2s
    Each time you log into Google Analytics you'll be brought to the Home View. From the Home View, you can access various metrics and dimensions regarding your website. See how to navigate and access your report options directly from the Google Analytics Home View. FREE ACCESS
  • 5m 59s
    From your home view you can get a quick overview of your real-time website activity. For a more in-depth analysis, you can access the real-time reports menu where you can view activity based on location, traffic sources, and content. FREE ACCESS
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    3.  Using Analytics Intelligence Insights in Google Analytics Web
    3m 43s
    Ask Analytics Intelligence about your data in plain English, and get answers to a wide range of questions. Analytics Intelligence will get smarter over time as it learns the types of questions users are interested in. FREE ACCESS
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    4.  Using the Audience Analytics Overview in Google Analytics Web
    5m 37s
    Your Google Analytics Audience overview data is the first element you will see at the top of your Home View. This information combines useful analytics such as users who've visited your site, your bounce rate as well as the numbers of sessions and duration of those sessions. You can also access and analyze this overview from your left-hand navigation menu to get better insights regarding your website's audience. FREE ACCESS
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    5.  Using Geo metrics in Google Analytics Web
    4m 25s
    Your audience metric is broken down into multiple reports. Your audience Geo metric reports can be analyzed with the location and language dimensions. Alongside a world map, you'll be able to identify the top usage rates from each country as well as their browser language settings. FREE ACCESS
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    6.  Analyzing location data in Google Analytics Web
    5m 19s
    The location dimension gives you a deeper insight into your audience metrics. You can customize your location report to get the exact information you need by changing the display or adding secondary dimensions for better analysis. FREE ACCESS
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    7.  Understanding Audience Behavior analytics in Google Analytics Web
    4m 20s
    In order to understand your website's audience, you'll need to become familiar with your user behavior reports. Discover how your audience visits and interacts with your site, and how often they return to view your content with Google Analytics. FREE ACCESS
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    8.  Understanding your user traffic in Google Analytics Web
    4m 40s
    In order to better analyze your audience, you'll need to understand how your website traffic is analyzed. See how your users find your website to help improve future marketing strategies with Google Analytics. FREE ACCESS
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    9.  Understanding user behavior in Google Analytics Web
    3m 9s
    The behavior overview provides a graph showing the amount of traffic your website receives and additional metrics. See how to access and use your behavior overview report with Google Analytics. FREE ACCESS
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    10.  Using the Behavior Flow in Google Analytics Web
    4m 46s
    The Behavior Flow report visualizes the path users traveled from one page or Event to the next. This report can help you discover what content keeps users engaged with your site. The Behavior Flow report can also help identify potential content issues. FREE ACCESS
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    11.  Analyzing page use in Google Analytics Web
    3m 59s
    You can use the All Pages report to quickly see your top content along with the average amount of revenue each page generates. This report helps you determine what content performs best on your website. You can also analyze your Landing Page report, which allows you to see the top pages on your website where visitors enter. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

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