Competitive Marketing Strategies: Analyzing Your Organization

  • 7 Videos | 24m 42s
  • Includes Assessment
  • Earns a Badge
Likes 181 Likes 181
It takes a certain amount of marketing innovation to win customers today. When developing a competitive marketing strategy, conducting effective research is a key step. You need to assess your organizational capabilities and advertising activities. In this course, you'll learn how to assess an organization's core capabilities and how to conduct a marketing audit. This course also describes how to conduct an internal analysis as part of the process of developing competitive marketing strategies. It explains the types of questions you may need to ask about your organizational resources and capabilities. And it describes areas to consider when doing a marketing audit and looking at innovation activities.

WHAT YOU WILL LEARN

  • recognize the role of competitive marketing strategies
    categorize examples of resources and competencies important for creating and maintaining competitive advantage
    recognize the steps in identifying important organizational capabilities
  • identify areas of focus when analyzing your organization's marketing strategy and structure
    recognize aspect to examine when analyzing your organization's systems, productivity, and marketing mix
    identify examples of what you should consider when conducting an innovation audit

IN THIS COURSE

  • Playable
    1. 
    Competitive Marketing Strategies: Analyzing Your Organization
    43s
    UP NEXT
  • Playable
    2. 
    Competitive Advantage and Marketing Strategies
    3m 33s
  • Locked
    3. 
    Competitive Advantage: Resources and Competencies
    3m 24s
  • Locked
    4. 
    Competitive Advantage: Capabilities
    3m 8s
  • Locked
    5. 
    Analyzing Marketing Strategy and Structure
    3m 21s
  • Locked
    6. 
    Analyzing Systems, Productivity, and Marketing Mix
    3m 50s
  • Locked
    7. 
    Analyzing Innovation
    3m 43s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

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