Creating Ads & Ad Groups in Google AdWords Web

Google AdWords Web    |    Beginner
  • 10 videos | 45m 37s
  • Earns a Badge
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Google Ads allows you to create online ads to reach audiences that are interested in the products and services you offer. During this course, you will learn how to set up an ad, develop it with extensions, experiment with variations to get the most out of your campaigns. Next you will explore how to create ad groups, edit ad details, and use extensions to guide visitors to specific pages on your site for store hours or products. Other topics are how to create, edit and manage AdWords ad extensions to target geographic regions; and how to schedule when your ads appear when targeting customers. Finally, you will observe how to adjust settings to match customers' devices.

WHAT YOU WILL LEARN

  • Create ad groups in google adwords
    Use ad groups in google adwords
    Edit your ad details in google adwords
    Use extensions to improve your ad in google adwords
    Edit ad locations in google adwords
  • Manage your ad schedule in google adwords
    Adjust your device settings in google adwords
    Use ad variations in google adwords
    Use campaign drafts in google adwords
    Create campaign experiments in google adwords

IN THIS COURSE

  • 5m 41s
    Ad groups contain a single set of targetable keywords that can be used in one or multiple ads. Ad groups can, for example, contain thematically linked keywords, which you can then focus on to deliver consistent ads. You can create multiple ad groups in your campaigns. See how to create new ad groups, add keywords, and create ads in order to make your ad group more successful in Google AdWords. FREE ACCESS
  • 4m 24s
    Each campaign can contain multiple ad groups. See how to view and navigate the ad groups interface in Google AdWords. FREE ACCESS
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    3.  Editing your ad details in Google AdWords Web
    3m 26s
    Once you've created ad groups you may need to edit your ad details. See how to edit ads, copy ads and remove ads you no longer need in Google AdWords. FREE ACCESS
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    4.  Using extensions to improve your ad in Google AdWords Web
    6m 9s
    Extensions can take people to specific pages on your site—your store hours, a specific product, or more. When someone clicks or taps on your extension, they skip right to what they want to know or buy. See how to create, edit and manage your AdWords ad extensions. FREE ACCESS
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    5.  Editing ad locations in Google AdWords Web
    3m 57s
    AdWords location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location. See how to edit and configure your targeted locations in AdWords. FREE ACCESS
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    6.  Managing your ad schedule in Google AdWords Web
    5m 20s
    You may want your ad to show whenever a customer searches online. Or perhaps you only want to show your ad on certain days, or during business hours when you're there to handle customer inquiries. See how to create and manage ad schedules in AdWords. FREE ACCESS
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    7.  Adjusting your device settings in Google AdWords Web
    5m 1s
    In order to better target ad campaigns you can use your device analytics in AdWords. See which device is used most and how you should adapt your ad strategy with Google AdWords. FREE ACCESS
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    8.  Using ad variations in Google AdWords Web
    4m 55s
    One advantage of using ad variations is that AdWords can automatically show the best performing ad. See how to create and use ad variations to see which ad will work best with your potential customers with Google AdWords. FREE ACCESS
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    9.  Using campaign drafts in Google AdWords Web
    3m 13s
    Drafts let you propose and test changes to your Search and Display Network campaigns. You can use drafts to prepare multiple changes to a campaign. See how to create and manage campaign drafts with Google AdWords. FREE ACCESS
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    10.  Creating campaign experiments in Google AdWords Web
    3m 32s
    Experiments help you measure your results to understand the impact of your changes before you apply them to a campaign. See how to create an apply changes to experiments in Google AdWords. FREE ACCESS

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