Expert Insights on Digital Marketing

Everyone
  • 23 videos | 1h 15m 49s
  • Earns a Badge
Learn from the top experts about cutting-edge digital marketing topics such as real-time marketing, buyer personas, and persuasive value propositions.

WHAT YOU WILL LEARN

  • Acquire insights on focusing on buyer personas to better understand the groups of people you need to reach.
    Acquire insights on the importance of talking about the benefits of a product for the customer and not its features.
    Acquire insights on recognizing that today, thanks to technology, the buyers are in charge of what they consume and not the salespeople.
    Acquire insights on how to develop a persuasive value proposition that has the power to persuade your audience.
    Acquire insights on why it is harder to build loyalty in the digital age.
    Acquire insights on branding in the digital age.
    Acquire insights on why it is important to get out of your comfort zone and choose disruption in this rapidly changing marketplace.
    Acquire insights on why it is important to get out of your comfort zone and choose disruption in this rapidly changing marketplace.
    Acquire insights on understanding that in order to succeed as a marketer, in the modern sense of the word, you need to learn new skills.
    Acquire insights on the four key habits to make your maketing efforts count.
    Acquire insights to understand whether or not your marketing is building or breaking trust.
    Acquire insights on how to thrive as a resilient marketer.
  • Acquire insights on understanding that effective marketing depends on a positive relationship with the customer.
    Acquire insights on the five key questions you can ask yourself in order to bolster your chances of strategic success.
    Acquire insights on how marketing is all about communication, so the words you use are important.
    Acquire insights on understanding that by adopting an agile approach to marketing, and being able to quickly adjust your strategy, you can overcome costly delays and conflicts.
    Acquire insights on the three powerful marketing habits to make part of your routine to stay in your productive zone.
    Acquire insights on digital strategy and the sales process.
    Acquire insights on effective uses of mass media and digital complements.
    Acquire insights on understanding the power of video in marketing.
    Acquire insights on understanding the components of effective video.
    Acquire insights on understanding the difference between marketing and advertising.
    Acquire insights on the value of psychographics.

IN THIS COURSE

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    1.  Real-Time Marketing
    2m 32s
    Marketing happens on a minute-by-minute basis in the modern world. FREE ACCESS
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    2.  Focus on the Customer: Buyer Personas
    2m 40s
    Buyer personas are a way to understand the groups of people you need to reach. FREE ACCESS
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    3.  Talk About Benefits; Not Product Features
    2m 42s
    Don’t bother talking about the benefits of your product if they have no basis in customer reality. FREE ACCESS
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    4.  Buyers Are in Charge—Use Technology That Helps Them
    2m 22s
    Salespeople aren’t in charge anymore; buyers are. FREE ACCESS
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    5.  Developing Persuasive Value Propositions
    6m 10s
    Richard Goring describes the steps for developing a value proposition that has the power to persuade your audience. FREE ACCESS
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    6.  Loyalty in the Digital Age
    2m 9s
    Despite the fact that technology enhances our ability to conduct business, the struggle to build loyalty is greater than ever. To understand why, we have to look at human evolution. FREE ACCESS
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    7.  Branding in the Digital Age
    3m 56s
    Digital branding goes far beyond social media. Companies need to be able to back up what they promote. FREE ACCESS
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    8.  If You Don’t Disrupt Yourself, the Market Will
    2m 51s
    In an unpredictable, rapidly changing marketplace, you have to get out of your comfort zone. Will you choose disruption or yield to destruction? FREE ACCESS
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    9.  How to Succeed as a Marketer in a Changing World
    3m 15s
    To succeed as a marketer, in the modern sense of the word, you need to learn new skills. Gone are the days when you can simply bombard your customers and wait for the conversions to roll in. The practice and principles of marketing have changed; and you need to change with it. FREE ACCESS
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    10.  Four Key Habits to Make Your Marketing Count
    3m 44s
    Part of your role as marketer is to reach new audiences. But making that initial connection isn’t enough. If your content doesn’t resonate, your audience won’t become your customers. To ensure your content is resonating, you must develop four key marketing habits. FREE ACCESS
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    11.  Is Your Marketing Building or Breaking Trust?
    5m 11s
    The effectiveness of your role as a marketer depends on one key factor: trust. If you fail to build trust with your audience, your message won’t penetrate. So, what are the root causes of trust erosion, and what can you do to address them? FREE ACCESS
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    12.  How to Thrive as a Resilient Marketer
    5m 5s
    Savvy customers, high CMO turnover, and unprecedented industry disruptions are making the marketer’s role more challenging. But with these challenges comes an opportunity to practice resilience and refine your skills. So, what can you do to make the leap from surviving to thriving in today’s marketplace? FREE ACCESS
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    13.  Harness the Power of the Customer Experience in Your Marketing
    3m 40s
    Effective marketing depends on a positive relationship with the customer. So why, then, do so many marketers fail to speak directly with their customers? FREE ACCESS
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    14.  What Question Is Your Marketing Plan Missing?
    3m 26s
    Many marketing professionals focus their energy on managing day-to-day marketing tasks. But successful marketing requires a broader vision. By asking yourself five key questions, you can bolster your chances of strategic success. FREE ACCESS
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    15.  Setting the Right Tone with Marketing Language
    4m 4s
    Marketing is all about communication, so the words you use are important. The right words build trust and set the tone for every conversation with the customer. FREE ACCESS
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    16.  The Agile Approach to Effective Marketing
    4m 16s
    Last-minute interventions from executives can play havoc with your marketing plans. But by adopting an agile approach to marketing, and being able to quickly adjust your strategy, you can overcome costly delays and conflicts. FREE ACCESS
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    17.  Three Powerful Marketing Habits to Drive Productivity
    4m 19s
    Your diary is crammed with high-value tasks, but your day gets derailed by low-value distractions. Sound familiar? Make these three powerful marketing habits part of your routine, and keep your mind where it matters most; in your productive zone. FREE ACCESS
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    18.  Digital Strategy and the Sales Process
    2m 5s
    Digital strategy has an important part to play in the sales process, particularly when looking at the features and benefits of why a particular customer would choose your product or service. The most important thing to understand when you're selecting the multiple platforms is your consumer profile. FREE ACCESS
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    19.  Effective Use of Mass Media and Digital Complements
    3m 8s
    When it comes to sales and advertising, mass media - television, radio, outdoor, and direct mail - behave differently to digital platforms. Mass media operate at the higher end of the purchase funnel, which is where people are becoming aware of a product or brand. Therefore, it's important to utilize those mass media as they're intended to be used, while using digital complements as they're intended to be used. Both work together best when integrated properly. FREE ACCESS
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    20.  The Power of Video in Marketing
    2m 28s
    The use of video in your marketing advertising is extremely powerful because video allows you to tell a story. And stories allow us to understand things in an entertaining and engaging fashion. The sales process is essentially about identifying a problem, getting someone emotional about the problem, and then providing a solution. And video allows you to do that through effective storytelling. FREE ACCESS
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    21.  The Components of Effective Video
    2m 8s
    There are two distinct components to shooting effective video. Obviously, there's the technical component, which means having the right equipment, getting the audio right, and having an appropriate setting. And then there's the content component, which means making something that's relevant and valuable to the consumer. Find out how to create relevant and valuable content. FREE ACCESS
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    22.  Understanding the Difference between Marketing and Advertising
    1m 40s
    Although people often confuse the difference between marketing and advertising, it's important to understand the difference. Marketing is your message and why you do what you do. Advertising is how you deliver that message. Find out why it's important to understand the difference between marketing and advertising. FREE ACCESS
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    23.  The Value of Psychographics
    2m
    If you’re making decisions based upon demographics alone, you're missing an opportunity to make sure that your message is delivered to the most relevant person in the most relevant way. This is why it's important to know the difference between demographics and psychographics. FREE ACCESS

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