Expert Insights on Digital Marketing

  • 23 Videos | 1h 15m 49s
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Learn from the top experts about cutting-edge digital marketing topics such as real-time marketing, buyer personas, and persuasive value propositions.

WHAT YOU WILL LEARN

  • Acquire insights on focusing on buyer personas to better understand the groups of people you need to reach.
    Acquire insights on the importance of talking about the benefits of a product for the customer and not its features.
    Acquire insights on recognizing that today, thanks to technology, the buyers are in charge of what they consume and not the salespeople.
    Acquire insights on how to develop a persuasive value proposition that has the power to persuade your audience.
    Acquire insights on why it is harder to build loyalty in the digital age.
    Acquire insights on branding in the digital age.
    Acquire insights on why it is important to get out of your comfort zone and choose disruption in this rapidly changing marketplace.
    Acquire insights on why it is important to get out of your comfort zone and choose disruption in this rapidly changing marketplace.
    Acquire insights on understanding that in order to succeed as a marketer, in the modern sense of the word, you need to learn new skills.
    Acquire insights on the four key habits to make your maketing efforts count.
    Acquire insights to understand whether or not your marketing is building or breaking trust.
    Acquire insights on how to thrive as a resilient marketer.
  • Acquire insights on understanding that effective marketing depends on a positive relationship with the customer.
    Acquire insights on the five key questions you can ask yourself in order to bolster your chances of strategic success.
    Acquire insights on how marketing is all about communication, so the words you use are important.
    Acquire insights on understanding that by adopting an agile approach to marketing, and being able to quickly adjust your strategy, you can overcome costly delays and conflicts.
    Acquire insights on the three powerful marketing habits to make part of your routine to stay in your productive zone.
    Acquire insights on digital strategy and the sales process.
    Acquire insights on effective uses of mass media and digital complements.
    Acquire insights on understanding the power of video in marketing.
    Acquire insights on understanding the components of effective video.
    Acquire insights on understanding the difference between marketing and advertising.
    Acquire insights on the value of psychographics.

IN THIS COURSE

  • Locked
    1. 
    Real-Time Marketing
    2m 32s
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    2. 
    Focus on the Customer: Buyer Personas
    2m 40s
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    3. 
    Talk About Benefits; Not Product Features
    2m 42s
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    4. 
    Buyers Are in Charge—Use Technology That Helps Them
    2m 22s
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    5. 
    Developing Persuasive Value Propositions
    6m 10s
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    6. 
    Loyalty in the Digital Age
    2m 9s
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    7. 
    Branding in the Digital Age
    3m 56s
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    8. 
    If You Don’t Disrupt Yourself, the Market Will
    2m 51s
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    9. 
    How to Succeed as a Marketer in a Changing World
    3m 15s
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    10. 
    Four Key Habits to Make Your Marketing Count
    3m 44s
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    11. 
    Is Your Marketing Building or Breaking Trust?
    5m 11s
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    12. 
    How to Thrive as a Resilient Marketer
    5m 5s
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    13. 
    Harness the Power of the Customer Experience in Your Marketing
    3m 40s
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    14. 
    What Question Is Your Marketing Plan Missing?
    3m 26s
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    15. 
    Setting the Right Tone with Marketing Language
    4m 4s
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    16. 
    The Agile Approach to Effective Marketing
    4m 16s
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    17. 
    Three Powerful Marketing Habits to Drive Productivity
    4m 19s
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    18. 
    Digital Strategy and the Sales Process
    2m 5s
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    19. 
    Effective Use of Mass Media and Digital Complements
    3m 8s
  • Locked
    20. 
    The Power of Video in Marketing
    2m 28s
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    21. 
    The Components of Effective Video
    2m 8s
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    22. 
    Understanding the Difference between Marketing and Advertising
    1m 40s
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    23. 
    The Value of Psychographics
    2m

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