Expert Insights on Marketing and Branding

Everyone
  • 12 Videos | 36m 42s
What determines the value of the services you provide? How does a customer come to understand who you are and what you stand for? The answer is branding. But that leads to more questions: How do you establish your brand? How do your customers relate to your brand? How do you influence how your customers feel when they see your brand? In this Expert Insight course, branding expert Bruce Turkel will walk you through the answers to these questions, providing his expert insight and advice. He'll show you how you can create, develop, and control your brand and how a world full of potential customers views your company and its products.

WHAT YOU WILL LEARN

  • recognize the factors that determine the value of the services you provide
    identify factors that create a sense of satisfaction in customers
    recognize methods for using technology to incentivize customers
    identify methods for creating a unique public face in the marketplace
    recognize strategies for maximizing your brand impact
    identify methods for turning prospects into customers
  • recognize how to track current and future branding trends
    recognize factors that influence how your brand is seen by the public
    identify strategies for best positioning your products and services with customers
    recognize methods for taking advantage of adversity
    identify strategies for successfully embracing text as part of a branding effort
    recognize methods for creating emotional impacts in your customers

IN THIS COURSE

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    1. 
    Determining the Value of Services
    2m 48s
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    2. 
    How Brands Make People Feel Good
    2m 18s
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    3. 
    Using Technology to Incentivize Consumers
    2m 1s
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    4. 
    Who You Are and Why You Matter
    4m 9s
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    5. 
    Social Media? No. Strategy? Yes!
    1m 59s
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    6. 
    Turning Prospects into Customers
    3m 8s
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    7. 
    Preparing for What's Around the Corner
    3m 39s
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    8. 
    Who Controls your Brand?
    3m 24s
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    9. 
    Selling and Promoting Your Products and Services
    1m 27s
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    10. 
    Turning Liabilities into Assets
    3m 54s
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    11. 
    Pacing, Emphasis, and Meaning in the Written Word
    4m 40s
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    12. 
    Creating "Goosebump" Moments
    3m 15s