Expert Insights on Personal Branding

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  • 19 videos | 1h 1m 51s
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Developing your personal brand depends on having a strong plan. Learn to create a value proposition, strategies for networking, ways to optimize social media to establish your personal brand.

WHAT YOU WILL LEARN

  • Acquire insights on how to establish and protect your number one asset: your professional reputation.
    Acquire insights on three steps to lead you to identify and developing your purpose.
    Acquire insights on creating a value proposition for your personal brand.
    Acquire insights on understanding how networking to build your brand varies in significant ways from traditional marketing strategies.
    Acquire insights on understanding that how you spend your time is a direct reflection of your priorities.
    Acquire insights on understanding how crucial social media is to building and communicating your brand.
    Acquire insights on understanding that you must treat your social media profile the same way you’d treat your credit information. Protect the value you’ve invested in your brand.
    Acquire insights to understand how some professionals damage their personal brands without even being aware of it.
    Acquire insights on undertsanding that meetings and the interactions that take place within them, provide a perfect forum for strengthening your personal brand. Learn how to use the role you play in meetings to your advantage.
    Acquire insights on how to add dimension to your personal brand to include activities you enjoy.
  • Acquire insights on discovering how that the simple act of adding personal attentive touches takes little effort but adds so much authenticity and credibility to your personal brand.
    Acquire insights on being able to recognize and manage your emotions in order to preserve your personal brand.
    Acquire insights on simple steps to determine if your value proposition and action plan can deliver the desired results. It should be real, doable, and sustainable.
    Acquire insights to discover how identifying and conforming to attributes that apply to your personality lead you to being true to yourself.
    Acquire insights on how to manage the imposter syndrome.
    Acquire insights to understand that you are your own PR firm and always presenting regardless of who you encounter.
    Acquire insights on the importance of effective brand management.
    Acquire insights on understanding brand management in today's world.
    Acquire insights on ensuring your personal brand is aligned with business behavior.

IN THIS COURSE

  • Locked
    1.  Professional Reputations
    2m 30s
    Discover how to establish and protect your number one asset: your professional reputation. FREE ACCESS
  • Locked
    2.  Define the Purpose of Your Personal Brand
    2m 22s
    Developing your personal brand depends on having a strong plan. These three steps lead you to identify and developing your purpose. FREE ACCESS
  • Locked
    3.  The Value Proposition of Your Personal Brand
    4m 39s
    Creating a value proposition is integral to your personal brand. Design your value statement as if you are marketing a new product. FREE ACCESS
  • Locked
    4.  Networking and Your Personal Brand
    3m 8s
    Networking to build your brand varies in significant ways from traditional marketing strategies. FREE ACCESS
  • Locked
    5.  Time Management and Your Personal Brand
    3m
    How you spend your time is a direct reflection of your priorities. FREE ACCESS
  • Locked
    6.  Social Media and Your Personal Brand
    2m 33s
    Social media is crucial to building and communicating your brand. FREE ACCESS
  • Locked
    7.  Protect Your Personal Brand
    3m 28s
    Treat your social media profile the same way you’d treat your credit information. Protect the value you’ve invested in your brand. FREE ACCESS
  • Locked
    8.  Undermining Your Personal Brand
    3m 12s
    Some professionals damage their personal brands without even being aware of it. Are you? FREE ACCESS
  • Locked
    9.  Choosing Your Role in Meetings
    2m 42s
    Meetings and the interactions that take place within them, provide a perfect forum for strengthening your personal brand. Learn how to use the role you play in meetings to your advantage. FREE ACCESS
  • Locked
    10.  Adding Dimension to Your Brand
    4m 48s
    Have you ever wanted to spend more time doing the activities you enjoy? Could your life take on a new dimension? The answer is yes. FREE ACCESS
  • Locked
    11.  Follow-through Is Key
    4m 18s
    Discover how adding the simple act of adding personal attentive touches takes little effort but adds so much authenticity and credibility to your personal brand. FREE ACCESS
  • Locked
    12.  Emotional Reactions and Your Personal Brand
    4m 54s
    Being able to recognize and manage your emotions is a critical safeguard to preserving your personal brand. FREE ACCESS
  • Locked
    13.  Validating Your Personal Brand
    2m 7s
    Use these simple steps to determine if your value proposition and action plan can deliver the desired results. It is real, doable, and sustainable. FREE ACCESS
  • Locked
    14.  Being Authentic
    4m 3s
    How do you know if you are authentic or fake? Discover how identifying and conforming to attributes that apply to your personality lead you to being true to yourself. FREE ACCESS
  • Locked
    15.  Imposter Syndrome
    3m 44s
    Do you harbor thoughts that you don’t deserve the success attributed to you? Imposter syndrome affects nearly 70 percent of the population, but you can learn how to manage it. FREE ACCESS
  • Locked
    16.  You Are Always Presenting
    3m 3s
    You are your own PR firm. Make a conscious choice to present yourself in the best possible way with everyone you encounter. FREE ACCESS
  • Locked
    17.  The Importance of Effective Brand Management
    2m 47s
    Brand management is essentially about identifying what you stand for and what you're promising your customers, and making sure that everything you do is congruent with that. Nothing that the customer ever sees or experience should undermine this. Find out why effective brand management is so important. FREE ACCESS
  • Locked
    18.  Brand Management in Today's World
    2m 24s
    Today, brand management is more critical than ever before. In the past, customers didn't have as much power and control as they do today. Today's customers know everything about a brand—who owns it, what they like, what they stand for, and what they support—through websites and social media. And those things are integrated into the decision to purchase a product or service more than ever before. FREE ACCESS
  • Locked
    19.  Ensuring Personal Brand is Aligned with Business Behavior
    2m 12s
    In contrast to years ago when people's personal and professional lives were entirely separate, your personal brand—who you are, what you stand for, what you believe, and how you behave in your community—needs to be synonymous with how your company behaves, what it stands for, and what it believes. Otherwise, it's fraudulent behavior. Find out what being aligned with your principles means. FREE ACCESS

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