Improving Marketing with Big Data

Everyone
  • 6 videos | 19m 56s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
Rating 4.4 of 95 users Rating 4.4 of 95 users (95)
Professional marketers today have unprecedented access to customer data and complex data sets. By using Big Data technologies and analytical tools, they can gather insights about their target markets through things like website traffic, e-mail marketing, and social media activity. And they can glean incredibly useful information from dealing with Big Data to help drive effective operational marketing strategy. In this course, you'll learn about the characteristics of Big Data, the benefits of managing Big Data for marketing purposes, the key challenges associated with using Big Data, and the best practices for data storage and handling methods. The course also covers considerations when implementing Big Data strategies.

WHAT YOU WILL LEARN

  • There is no objective for the course overview
    Identify the characteristics of big data that are valuable for strategic marketing
    Recognize the benefits and value of using big data for marketing strategy and activities
  • Identify the key challenges of using big data effectively
    Distinguish between big data storage and handling best practices
    Identify effective methods and tools for analyzing big data for marketing activities

IN THIS COURSE

  • 41s
  • 3m 21s
    In this video, you will learn how to identify the characteristics of big data that are valuable for strategic marketing. FREE ACCESS
  • Locked
    3.  Benefiting from Big Data
    3m 54s
  • Locked
    4.  Understanding Big Data Challenges
    3m 37s
    In this video, you will learn how to identify the key challenges of using big data effectively. FREE ACCESS
  • Locked
    5.  Managing Big Data
    4m 36s
    During this video, you will discover how to distinguish between big data storage and handling best practices. FREE ACCESS
  • Locked
    6.  Analyzing Big Data
    3m 47s
    Discover how to identify effective methods and tools for analyzing big data for marketing activities. FREE ACCESS

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