Improving Marketing with Big Data
- 6 Videos | 19m 56s
- Includes Assessment
- Earns a Badge
- PMI PDU
Professional marketers today have unprecedented access to customer data and complex data sets. By using Big Data technologies and analytical tools, they can gather insights about their target markets through things like website traffic, e-mail marketing, and social media activity. And they can glean incredibly useful information from dealing with Big Data to help drive effective operational marketing strategy. In this course, you'll learn about the characteristics of Big Data, the benefits of managing Big Data for marketing purposes, the key challenges associated with using Big Data, and the best practices for data storage and handling methods. The course also covers considerations when implementing Big Data strategies.
WHAT YOU WILL LEARN
There is no objective for the Course Overviewidentify the characteristics of big data that are valuable for strategic marketingrecognize the benefits and value of using big data for marketing strategy and activities
identify the key challenges of using big data effectivelydistinguish between big data storage and handling best practicesidentify effective methods and tools for analyzing big data for marketing activities
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platformDigital badges are yours to keep, forever.
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