Turning Social Intelligence into Actionable Insight

  • 7 Videos | 32m 2s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
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Using social intelligence (SI) is not just about recording the number of likes, retweets, or followers you have on your various social media outlets. True social intelligence involves using the vast amount of raw, real-time data you have at your disposal and converting it into practicable insights to improve customer relationships. In this course, you’ll learn about the benefits of social intelligence to your organization’s performance. You’ll explore how to monitor social media, as well as common sources of social media data. Finally, you’ll discover best practices for analyzing that data, common mistakes to avoid, and ways to use social-awareness strategies that deliver real business value.

WHAT YOU WILL LEARN

  • recognize the business benefits of utilizing social intelligence
    recognize characteristics of effective social media monitoring programs and services
    recognize common sources for gathering social intelligence insight and key benefits of each
  • identify best practices for effective social intelligence analysis and insight
    recognize challenges of social analytics
    recognize ways to use social intelligence findings to make effective business decisions

IN THIS COURSE

  • Playable
    1. 
    Turning Social Intelligence into Actionable Insight
    49s
    UP NEXT
  • Playable
    2. 
    Exploring the Value of Social Intelligence
    3m 53s
  • Locked
    3. 
    Monitoring with Purpose
    3m 57s
  • Locked
    4. 
    Common Social Intelligence Sources
    3m 38s
  • Locked
    5. 
    Effective Social Intelligence Insight
    3m 39s
  • Locked
    6. 
    Social Intelligence Challenges
    3m 6s
  • Locked
    7. 
    Applying Social Analytics Results to Strategy
    4m

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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