MIT SMR: Designing a Tailored Online Delivery Strategy
- 1 Video | 57m 7s
How we shop has been forever changed by the COVID-19 pandemic. Retailers across the world are trying to figure out how to best serve the online consumer. For most, that means faster delivery; the speed with which retailers are able to deliver the goods has been synonymous with quality service. However, is speed really the most important factor? Pedro Amorim and Nicole DeHoratius, authors of "Online Shoppers Don't Always Care About Faster Delivery," offer research that suggests speed is only one dimension of delivery performance that matters to today's consumers. In this on-demand webinar, Professor Amorim presents their findings and offers suggestions for designing an optimal online delivery strategy for online orders.