Product Management: Create a Go-to-Market Plan

  • 7 Videos | 54m 35s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
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Successfully launching a product can be pivotal to a company’s continued success. A Go-to-Market plan will guide you to the right customers and the right markets with the most efficient use of time and resources. In this course, you will learn when to use a Go-to-Market plan, the contents of a Go-to-Market plan, how to prepare to build a Go-to-Market plan, the elements top define in a Go-to-Market plan, and the steps to take when building a Go-to-Market plan.

WHAT YOU WILL LEARN

  • discover the subject areas that will be covered in this course
    identify the benefits of using a go-to-market plan to launch a product
    identify the goals of a Go-to-Market plan's executive summary
    identify the elements you need to define when building a Go-to-Market plan
  • identify the approaches to building a Go-to-Market plan
    identify the steps to take when building a Go-to-Market plan
    sequence the stages of the launch phase workflow

IN THIS COURSE

  • Playable
    1. 
    Product Management: Create a Go-to-Market Plan
    35s
    UP NEXT
  • Playable
    2. 
    Launch Your Product with a Go-to-Market Plan
    6m 46s
  • Locked
    3. 
    The Anatomy of a Go-to-Market Plan
    5m 41s
  • Locked
    4. 
    Defining Your Go-to-Market Plan
    5m 56s
  • Locked
    5. 
    Preparing to Build Your Go-to-Market Plan
    8m 35s
  • Locked
    6. 
    Building Your Go-to-Market Plan
    5m 21s
  • Locked
    7. 
    Bringing Your Product to Market with a Launch Plan
    12m 41s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

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Digital badges are yours to keep, forever.

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