Product Management: Designing and Running Experiments

  • 6 Videos | 41m 58s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
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Product managers have many ideas on how to design their product to meet the customers' needs. The challenge is to determine which of those ideas have the best chance of working. Increasingly, product managers are using large-scale randomized experiments to test the effectiveness of their ideas. In this course, you will learn how to use experimentation to make the best product management decisions, best practices for conducting effective experiments, the stages of conducting an experiment, how to optimize your product process with the design of experiments approach, and how to increase customer satisfaction with the user-experience-based design approach.

WHAT YOU WILL LEARN

  • discover the subject areas that will be covered in this course
    identify the reasons why product managers run experiments
    identify the steps for ensuring an effective experiment
  • sequence the stages for conducting an experiment
    identify the questions to ask to see if an experiment is worth the expense and effort
    identify the customer information collected by the user-experience-based design approach

IN THIS COURSE

  • Playable
    1. 
    Product Management: Designing and Running Experiments
    52s
    UP NEXT
  • Playable
    2. 
    Make Better Product Decisions with Experimentation
    8m 47s
  • Locked
    3. 
    Best Practices for Effective Product Experiments
    9m 31s
    FREE ACCESS
  • Locked
    4. 
    The Stages of Conducting a Product Experiment
    8m 50s
    FREE ACCESS
  • Locked
    5. 
    Running Experiments That Are Worth the Investment
    6m 50s
    FREE ACCESS
  • Locked
    6. 
    The User-Experience-Based Design Approach
    7m 8s
    FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

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