Product Management: Understanding and Developing Customers
- 6 Videos | 59m 22s
- Includes Assessment
- Earns a Badge
- CPE
- PMI PDU
To create a successful product, you need to build something that the customer would need, want, and buy. Customer development is a process for learning everything you need to about the customer’s behaviors, motivations, and pain points in order to create and optimize product development ideas. In this course, you will learn how to create a customer-centric business approach using the customer development process, how to master the customer development process, how to effectively gather customer feedback, how to conduct productive customer development interviews, and the elements of the customer buying process.
WHAT YOU WILL LEARN
-
discover the subject areas that will be covered in this course
recognize what you can discover using customer development
identify the elements of the customer development process -
identify the methods for making sure customer feedback is incorporated into product design
identify the three parts of a customer development interview
match the factors of a buying decision to the correlating decision-making framework
IN THIS COURSE
-
1.Product Management: Understanding and Developing Customers48sUP NEXT
-
2.Becoming Customer-Centric with Customer Development8m 44s
-
3.Mastering the Customer Development Process9m 12s
-
4.Effectively Gathering and Using Customer Feedback6m 16s
-
5.Conducting Productive Customer Interviews11m 17s
-
6.Gaining Insight into the Customer Buying Process15m 37s
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform
Digital badges are yours to keep, forever.
