Product Management: Understanding and Developing Customers

Everyone
  • 6 videos | 51m 52s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
Rating 4.5 of 271 users Rating 4.5 of 271 users (271)
To create a successful product, you need to build something that the customer would need, want, and buy. Customer development is a process for learning everything you need to about the customer's behaviors, motivations, and pain points in order to create and optimize product development ideas. In this course, you will learn how to create a customer-centric business approach using the customer development process, how to master the customer development process, how to effectively gather customer feedback, how to conduct productive customer development interviews, and the elements of the customer buying process.

WHAT YOU WILL LEARN

  • Discover the subject areas that will be covered in this course
    Recognize what you can discover using customer development
    Identify the elements of the customer development process
  • Identify the methods for making sure customer feedback is incorporated into product design
    Identify the three parts of a customer development interview
    Match the factors of a buying decision to the correlating decision-making framework

IN THIS COURSE

  • 48s
    After completing this video, you will be able to discover the subject areas that will be covered in this course. FREE ACCESS
  • 8m 44s
    After completing this video, you will be able to recognize what you can discover using customer development FREE ACCESS
  • Locked
    3.  Mastering the Customer Development Process
    9m 12s
    After completing this video, you will be able to identify the elements of the customer development process FREE ACCESS
  • Locked
    4.  Effectively Gathering and Using Customer Feedback
    6m 16s
    After completing this video, you will be able to identify the methods for making sure customer feedback is incorporated into product design FREE ACCESS
  • Locked
    5.  Conducting Productive Customer Interviews
    11m 17s
    After completing this video, you will be able to identify the three parts of a customer development interview FREE ACCESS
  • Locked
    6.  Gaining Insight into the Customer Buying Process
    15m 37s
    After completing this video, you will be able to match the factors of a buying decision to the correlating decision-making framework FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

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