Product Management: Understanding and Developing Customers

  • 6 Videos | 52m 10s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
Likes 91
To create a successful product, you need to build something that the customer would need, want, and buy. Customer development is a process for learning everything you need to about the customer’s behaviors, motivations, and pain points in order to create and optimize product development ideas. In this course, you will learn how to create a customer-centric business approach using the customer development process, how to master the customer development process, how to effectively gather customer feedback, how to conduct productive customer development interviews, and the elements of the customer buying process.

WHAT YOU WILL LEARN

  • discover the subject areas that will be covered in this course
    recognize what you can discover using customer development
    identify the elements of the customer development process
  • identify the methods for making sure customer feedback is incorporated into product design
    identify the three parts of a customer development interview
    match the factors of a buying decision to the correlating decision-making framework

IN THIS COURSE

  • Playable
    1. 
    Product Management: Understanding and Developing Customers
    51s
    UP NEXT
  • Playable
    2. 
    Becoming Customer-Centric with Customer Development
    8m 47s
  • Locked
    3. 
    Mastering the Customer Development Process
    9m 15s
  • Locked
    4. 
    Effectively Gathering and Using Customer Feedback
    6m 19s
  • Locked
    5. 
    Conducting Productive Customer Interviews
    11m 20s
  • Locked
    6. 
    Gaining Insight into the Customer Buying Process
    15m 40s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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