Product Owner: Fulfilling Customer Needs & Expectations
Scrum
| Beginner
- 15 videos | 1h 17m 17s
- Includes Assessment
- Earns a Badge
As a Scrum Product Owner, one of your most important responsibilities is ensuring the product in development fulfills your customer needs and expectations. It is impossible to do that without understanding your customer, communicating effectively with them throughout the entire development life cycle, and playing the role of translator between the customer and the Scrum team. In this course, you'll learn about activities in product discovery and needs validation. You'll discover how to identify your stakeholders and proven approaches for segmenting your customers. You'll also explore elements and techniques for product discovery. Next, you'll learn how to bridge the gap between the customer and the Scrum team with several techniques for connecting the two. Finally, you'll learn best practices for facilitative listening, effective engagement techniques, ways to prioritize and work through conflicting customer needs, and techniques for ultimately facilitating decisions as a product owner with your customers and stakeholders.
WHAT YOU WILL LEARN
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Discover the key concepts covered in this course
Identify key product owner activities in product discovery and needs validation
Recognize key stakeholders that product owners work with
Identify customer segmentation approaches for product owners
Recognize key elements of product discovery
Distinguish between techniques for product discovery
Identify key techniques for connecting scrum teams with customers
Recognize best practices to ensure you don't act as stakeholder by proxy as a product owner -
Identify techniques for effective facilitative listening as a product owner
Recognize techniques for prioritizing conflicting customer needs as a product owner
Recognize techniques for prioritizing conflicting customer needs as a product owner
Describe how to interact with customers through the use of open-ended questions
Distinguish between techniques for engaging stakeholders as a product owner
Recognize best practices for facilitating decisions with stakeholders
Summarize the key concepts covered in this course
IN THIS COURSE
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1m 4s
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7m 20s
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3. Defining Key Stakeholders5m 52s
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4. Customer Segmentation Approaches6m 2s
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5. Product Discovery Elements4m 25s
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6. Product Discovery Techniques5m 45s
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7. Connecting Scrum Teams with Customers4m 38s
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8. Avoiding Stakeholder by Proxy as a Product Owner3m 1s
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9. Facilitative Listening Techniques6m 44s
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10. Prioritizing Conflicting Customer Needs5m 12s
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11. Collaborative Ordering Techniques6m 10s
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12. Engaging Stakeholders with Open-ended Questions6m 58s
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13. Stakeholder Engagement Techniques6m 55s
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14. Reaching Final Decisions with Stakeholders6m 22s
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15. Course Summary51s
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