Product Owner: Fulfilling Customer Needs & Expectations

Scrum 2022    |    Beginner
  • 15 videos | 1h 17m 17s
  • Includes Assessment
  • Earns a Badge
As a Scrum Product Owner, one of your most important responsibilities is ensuring the product in development fulfills your customer needs and expectations. It is impossible to do that without understanding your customer, communicating effectively with them throughout the entire development life cycle, and playing the role of translator between the customer and the Scrum team. In this course, you'll learn about activities in product discovery and needs validation. You'll discover how to identify your stakeholders and proven approaches for segmenting your customers. You'll also explore elements and techniques for product discovery. Next, you'll learn how to bridge the gap between the customer and the Scrum team with several techniques for connecting the two. Finally, you'll learn best practices for facilitative listening, effective engagement techniques, ways to prioritize and work through conflicting customer needs, and techniques for ultimately facilitating decisions as a product owner with your customers and stakeholders.


  • discover the key concepts covered in this course
    identify key product owner activities in product discovery and needs validation
    recognize key stakeholders that product owners work with
    identify customer segmentation approaches for product owners
    recognize key elements of product discovery
    distinguish between techniques for product discovery
    identify key techniques for connecting Scrum teams with customers
    recognize best practices to ensure you don't act as stakeholder by proxy as a product owner
  • identify techniques for effective facilitative listening as a product owner
    recognize techniques for prioritizing conflicting customer needs as a product owner
    recognize techniques for prioritizing conflicting customer needs as a product owner
    describe how to interact with customers through the use of open-ended questions
    distinguish between techniques for engaging stakeholders as a product owner
    recognize best practices for facilitating decisions with stakeholders
    summarize the key concepts covered in this course


  • Playable
    1.  Course Overview
    1m 4s
  • Playable
    2.  Product Discovery and Needs Validation
    7m 20s
  • Locked
    3.  Defining Key Stakeholders
    5m 52s
  • Locked
    4.  Customer Segmentation Approaches
    6m 2s
  • Locked
    5.  Product Discovery Elements
    4m 25s
  • Locked
    6.  Product Discovery Techniques
    5m 45s
  • Locked
    7.  Connecting Scrum Teams with Customers
    4m 38s
  • Locked
    8.  Avoiding Stakeholder by Proxy as a Product Owner
    3m 1s
  • Locked
    9.  Facilitative Listening Techniques
    6m 44s
  • Locked
    10.  Prioritizing Conflicting Customer Needs
    5m 12s
  • Locked
    11.  Collaborative Ordering Techniques
    6m 10s
  • Locked
    12.  Engaging Stakeholders with Open-ended Questions
    6m 58s
  • Locked
    13.  Stakeholder Engagement Techniques
    6m 55s
  • Locked
    14.  Reaching Final Decisions with Stakeholders
    6m 22s
  • Locked
    15.  Course Summary


Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.