Reimagining Marketing with Generative AI

Everyone
  • 8 videos | 27m 32s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
In this course, you'll learn the key benefits of leveraging AI for marketing tasks, and identify basic Gen AI tools and data inputs used in personalized marketing. You'll also learn about key considerations for using Gen AI to create content, and ways in which Gen AI has changed the way users search on the Internet. Moreover, you'll discover how AI aids in the performance and sentiment of social media content, and how to leverage AI in marketing functions.

WHAT YOU WILL LEARN

  • Discover the key concepts covered in this course
    Identify the key benefits of leveraging ai for marketing tasks
    Identify basic gen ai tools and data inputs used to personalize marketing
    Recognize key considerations for using gen ai to create content
  • Recognize ways that gen ai has changed the way users search on the internet
    Recognize ways ai can be used to understand the performance and sentiment of social media content
    Identify the actions necessary for a leveraging ai in marketing functions
    Summarize the key concepts covered in this course

IN THIS COURSE

  • 57s
    Generative AI can boost product management through social listening and personalized campaigns, which helps enrich the overall brand experience. In this video, you'll learn about the key concepts that will be covered in this course, including ways to reimagine marketing with generative AI. FREE ACCESS
  • 3m 37s
    In this new era of marketing, implementing the power of Gen AI technology is your key to staying ahead of the competition and unlocking benefits such as enhanced personalization and increased efficiency. In this video, you’ll learn how to harness AI's power to transform your marketing strategies and achieve unparalleled success. FREE ACCESS
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    3.  Leveraging Gen AI to Personalize the Brand Experience
    5m 17s
    In today's digital landscape, leveraging AI tools to personalize brand experiences is pivotal. Robust data management tools and personalization engines can help craft targeted messaging and custom-tailored marketing strategies. In this video, you’ll learn about the basic Gen AI tools and data inputs that help to create more personalized and impactful marketing campaigns. FREE ACCESS
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    4.  Applying AI to Content Creation
    3m 56s
    Applying AI to content creation demands careful consideration of quality control, tone, audience targeting, legal compliance, and data inputs. In this video, you’ll discover the essentials of leveraging AI effectively, ensuring your content is impactful and compliant, and resonates with your audience. FREE ACCESS
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    5.  AI in Digital Advertising, SEM, and SEO
    5m 16s
    AI is revolutionizing digital advertising, SEM, and SEO, reshaping how users search online with enhanced accuracy, personalization, and innovative features like voice and visual search. In this video, you’ll learn how Gen AI is transforming search experiences, offering cutting-edge strategies for digital success. FREE ACCESS
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    6.  Leveraging AI for Social Media Management and Direct Campaigns
    3m 42s
    Leveraging AI for social media management transforms how we understand user engagement and campaign performance. AI tools such as sentiment analysis, social listening, image recognition, content analysis, and performance analytics, offer deep insights into social media dynamics. In this topic, you’ll learn how to utilize AI for comprehensive analysis to help create effective social media campaigns. FREE ACCESS
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    7.  Building the Foundation for Leveraging AI in Marketing
    3m 55s
    Building a solid foundation for leveraging AI in marketing involves key actions such as normalizing data, establishing AI governance, and defining ethical considerations. In this topic, you’ll learn how to effectively prepare and manage AI tools for enhanced marketing performance and ethical compliance. FREE ACCESS
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    8.  Let's Review
    53s
    In this video, you'll review and reflect on the key concepts covered in this course, Reimagining Marketing with Generative AI. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

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