Scrum Product: Defining the Why & How of the Product

SCRUM    |    Beginner
  • 12 videos | 1h 26m 26s
  • Includes Assessment
  • Earns a Badge
  • Certification PMI PDU
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This 12-video course explores developing a product, and how to use Scrum, an Agile framework for developing, delivering, and sustaining complex products. Learners will examine how a product idea is initiated through conversations with stakeholders and analyzing the market. First, learn how to identify the product's purpose, and how to develop a product strategy and design plan. You will learn how to develop a product strategy in Scrum. Then examine how the product strategy is affected by the Scrum master product owner and Scrum team. You will examine how different groups of stakeholders have different requirements for the product, and how to use customer research as input for defining the product. Next, you will explore the three roles on every Scrum team, and how the team builds, refines, and owns product backlog; learn to set priorities; and determine the team's direction. You will examine how to create effective user stories. Finally, this course examines empathy maps, how they help understand customers, and product discovery techniques that deliver a successful product.

WHAT YOU WILL LEARN

  • discover the key concepts covered in this course
    define the purpose of a product in Scrum
    recognize the importance of an effective product strategy in Scrum
    recognize the impact of external influences on the product strategy
    recognize the role of the Scrum Master, Product Owner, and Scrum Team in creating the product design
    describe how different groups of stakeholders have different requirements for the product
  • describe how customer research provides valuable input for defining the product
    recognize user stories as a powerful tool to gather and document user requirements
    recognize the steps involved in creating effective user stories
    describe empathy maps and how they can be used to better understand customers
    recognize product discovery techniques that can be used to help to deliver successful products
    summarize the key concepts covered in this course

IN THIS COURSE

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

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