Strategies for the Modern Public Relations Professional

  • 7 Videos | 18m 15s
  • Includes Assessment
  • Earns a Badge
Likes 169 Likes 169
Public relations (PR) has always been a balance of persuasion, information, and communication – but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships. In this course, you'll learn the fundamentals of modern PR, including new research and marketing methods, how to create and maintain relationships with your influencers, and how to react to negative news stories. You'll also learn how to build and monitor a successful PR campaign.

WHAT YOU WILL LEARN

  • recognize modern research methods for finding out what your audience wants and needs
    identify the characteristics of a successful PR plan
    recognize the qualities of effective modern influencers
  • recognize how to build relationships with your Influencers
    recognize how to handle a PR crisis effectively
    recognize how to measure and monitor the success of a PR campaign

IN THIS COURSE

  • Playable
    1. 
    Strategies for the Modern Public Relations Professional
    39s
    UP NEXT
  • Playable
    2. 
    Modern PR Research Methods
    3m 11s
  • Locked
    3. 
    Creating a PR Plan
    2m 42s
  • Locked
    4. 
    Looking Beyond Traditional Media
    2m 21s
  • Locked
    5. 
    Building Relationships with Your Influencers
    2m 53s
  • Locked
    6. 
    Handling a PR Crisis
    3m 29s
  • Locked
    7. 
    Measuring the Success of Your PR Campaign
    3m

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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