Strategies for the Modern Public Relations Professional
- 7 Videos | 18m 15s
- Includes Assessment
- Earns a Badge
Public relations (PR) has always been a balance of persuasion, information, and communication – but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships. In this course, you'll learn the fundamentals of modern PR, including new research and marketing methods, how to create and maintain relationships with your influencers, and how to react to negative news stories. You'll also learn how to build and monitor a successful PR campaign.
WHAT YOU WILL LEARN
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recognize modern research methods for finding out what your audience wants and needs
identify the characteristics of a successful PR plan
recognize the qualities of effective modern influencers -
recognize how to build relationships with your Influencers
recognize how to handle a PR crisis effectively
recognize how to measure and monitor the success of a PR campaign
IN THIS COURSE
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1.Strategies for the Modern Public Relations Professional39sUP NEXT
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2.Modern PR Research Methods3m 11s
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3.Creating a PR Plan2m 42s
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4.Looking Beyond Traditional Media2m 21s
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5.Building Relationships with Your Influencers2m 53s
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6.Handling a PR Crisis3m 29s
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7.Measuring the Success of Your PR Campaign3m
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform
Digital badges are yours to keep, forever.
