Strategies for the Modern Public Relations Professional

Everyone
  • 7 videos | 18m 15s
  • Includes Assessment
  • Earns a Badge
Rating 4.5 of 271 users Rating 4.5 of 271 users (271)
Public relations (PR) has always been a balance of persuasion, information, and communication - but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships. In this course, you'll learn the fundamentals of modern PR, including new research and marketing methods, how to create and maintain relationships with your influencers, and how to react to negative news stories. You'll also learn how to build and monitor a successful PR campaign.

WHAT YOU WILL LEARN

  • Recognize modern research methods for finding out what your audience wants and needs
    Identify the characteristics of a successful pr plan
    Recognize the qualities of effective modern influencers
  • Recognize how to build relationships with your influencers
    Recognize how to handle a pr crisis effectively
    Recognize how to measure and monitor the success of a pr campaign

IN THIS COURSE

  • 39s
    In this course, you'll learn about the fundamentals of modern PR. You'll also discover how to create and maintain relationships with your influencers, and how to react when things go wrong. You'll also discover how to build and monitor a successful PR campaign. FREE ACCESS
  • 3m 11s
    Research is important, but very few people understand how to do research properly. In this video, you'll learn about the different research methods that can be used for online customer research. FREE ACCESS
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    3.  Creating a PR Plan
    2m 42s
    A PR plan isn't just a random set of ideas thrown together. For one, you probably want your plan to be approved by management! So you need to make sure your plan covers all the basics. FREE ACCESS
  • Locked
    4.  Looking Beyond Traditional Media
    2m 21s
    During this video, you will learn how to recognize the qualities of effective modern influencers. FREE ACCESS
  • Locked
    5.  Building Relationships with Your Influencers
    2m 53s
    Connecting with an influencer is a bit like asking the most efficient person at the office to do you a favor. In this video, you'll learn how to build a solid business relationship with your influencers. FREE ACCESS
  • Locked
    6.  Handling a PR Crisis
    3m 29s
    Any incident that could potentially harm a company's reputation is your worst nightmare. And while nobody can control where or when disaster strikes, as a PR professional, you can be prepared. In this video, you'll learn how to handle a PR crisis. FREE ACCESS
  • Locked
    7.  Measuring the Success of Your PR Campaign
    3m
    In this video, you will learn about the success factors that can impact the extent of your PR campaign's success. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

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