Aspire Journeys

Merchandiser Journey

  • 28 Courses | 10h 28m 55s
  • 8 Books | 1h 18m
  • 8 Audiobooks | 2h 22m 31s
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Merchandisers are responsible for merchandise strategies and marketing trends for retail stores. They analyze sales trends and work with customers to plan to fulfill merchandise orders. They can negotiate with customers with regards to product, price, quantities, and delivery. They can help set up shelf or promotional displays and help manage retail store inventory. They must build secure working relationships with suppliers, distributors, as well as retail store staff to ensure efficient flow of both products and information. Learn more about the skills and competencies required by Merchandisers. This Journey is based on real-time market information from Burning Glass Technologies and focuses on the role of the Merchandiser.

Organizational Skills

When you declutter your workspace, you can improve many aspects of your work day, including your ability to concentrate, achieve targets, and become more efficient.  Learn more about how to become more organized.

  • 3 Courses | 56m 17s
  • 1 Book | 10m
  • 1 Audiobook | 12m 16s

Communication Skills

There's an art to communication, allowing your authentic self to shine through and allowing the exchange with another person to unfold naturally.  Learn more about communication.

  • 3 Courses | 58m 9s
  • 1 Book | 11m
  • 1 Audiobook | 21m 46s

Detail-Orientation and Focus

No matter who you are or what job you do, focusing at work can be hard. Even with great schedule management and organizing skills, it's easy to get off track if you're not careful.  Learn more about being detail-oriented and focused.

  • 3 Courses | 1h 2m 3s
  • 1 Book | 7m
  • 1 Audiobook | 8m 55s

Customer Service

Customer service continues to become a strategic imperative for most organizations today.  Learn more about customer service.

  • 6 Courses | 2h 48m 59s
  • 1 Book | 10m
  • 1 Audiobook | 21m 20s

Building Effective Relationships

When you're serious about advancing your career, you need to build strong professional relationships and maintain an effective network of contacts.  Learn more about building effective relationships.

  • 4 Courses | 1h 41m 46s
  • 1 Book | 10m
  • 1 Audiobook | 22m 38s

Time Management

No one can add an extra hour to the day to get more done. But anyone can make better use of the 24 hours you do have by becoming more effective at time management.  Learn more about time management.

  • 3 Courses | 1h 27s
  • 1 Book | 9m
  • 1 Audiobook | 11m 36s

Brand Management

People don’t buy products. They buy brands. Who creates brands? People. How do they do it? Through proper marketing research and planning.  Learn more about brand management.

  • 3 Courses | 1h 4m 49s
  • 1 Book | 10m
  • 1 Audiobook | 19m 7s

Influence

Effective persuasion methods and influencing skills are the difference makers for getting results, with or without positional authority.  Learn more about influencing others.

  • 3 Courses | 56m 25s
  • 1 Book | 11m
  • 1 Audiobook | 24m 53s

COURSES INCLUDED

Organize Your Physical and Digital Workspace
Organizing your physical and digital workspaces is a great way to be more productive. When you declutter your workspace, you can improve many aspects of your work day, including your ability to concentrate, achieve targets, and become more efficient. This course will help you increase your productivity by showing you how to organize and maintain both your physical and digital workspaces. You'll learn the rewards of organizing your workspace and find out what a productive workspace looks like. You'll learn how to use your organization skills to manage your digital workspace. And finally, you'll find out how to make your new clutter-free life last by making organization a habit.
8 videos | 20m has Assessment available Badge Certification PMI PDU
Avoid Procrastination by Getting Organized Instead
Procrastination reduces your productivity while causing you stress at the same time. Procrastinating is a habit that causes urgent and difficult tasks to pile up as you studiously avoid them. Developing and applying organization skills, you can declutter your schedule and avoid putting off work that demands your attention. In this course, you'll learn about the reasons people procrastinate, and the benefits of organizing your time. You'll learn how to build self-discipline and combat time wasters, as well as how to bring more organization to your day. And finally, you'll explore how to set priorities and how to say no when you need to.
7 videos | 17m has Assessment available Badge Certification PMI PDU
Make The Time You Need: Get Organized
If you want to manage your schedule and make your time count, you have to be organized. But to stay organized, you need to check your progress. This mean developing schedule management skills. The stress and potential for mistakes grows when you don't spend time organizing your time. In this course, you'll discover how schedule management can help you regain control of your time. You'll learn how to leverage your personality to boost your productivity and explore techniques for dealing with time stealers. And you'll learn how to create practical to-do lists and keep them relevant and realistic.
7 videos | 18m has Assessment available Badge Certification PMI PDU
The Art and Science of Communication
There is a science behind communication, including how we react neuro-physiologically to others - through verbal communication such as their words and tone, as well as the non-verbal communication of their actions and body language. There's also an art to communication, allowing your authentic self to shine through and allowing the exchange with another person to unfold naturally. In this course, you'll learn about the art and science of communication. You'll explore techniques for connecting with your audience and building trust with them so that your communication intention is clear and understood. You'll also learn the basic principles of assertive communication that is positive and not aggressive.
6 videos | 15m has Assessment available Badge Certification PMI PDU
Communicating with Confidence
Communicating with confidence is critical to your message being successfully received. Feeling confident in a high stakes situation is not always easy but with effort, confidence can be cultivated and improved. In this course, you'll learn about being an effective speaker. You'll discover ways to prepare, techniques to avoid being nervous and how to use your voice and body language to communicate with self-confidence.
7 videos | 19m has Assessment available Badge Certification PMI PDU
Communicating Effectively with Customers
Effectively communicating with customers is essential to the success of any customer-oriented business. Adapting to the different communication styles and emotions of customers will help you build customer relationships through better customer conversations. Improving conversations with customers enables an efficient, high quality client service (CS). This course explains how to adapt to the different communication types and identify the common emotions that customers experience when contacting a support center. It also explains how to adapt your writing skills to communicate through e-mail and to document incidents.
8 videos | 23m has Assessment available Badge Certification PMI PDU
Getting the Details Right: Spelling Basics
Spelling errors are all too common, and are one of the main culprits behind poor business writing. A wrong letter here, an extra letter there, and your reader may lose confidence in your communication skills and overall competence as a professional. That's why writing well doesn't just mean writing persuasively - it also means knowing the rules, as well as the exceptions, of spelling. In this course, you'll learn how to spell words with prefixes and suffixes, and how to form the plural and possessive forms of words. You'll also learn general rules on how to spell correctly, as well as some handy tips for better writing in general.
7 videos | 20m has Assessment available Badge
The Art of Staying Focused
Even if you know what's important to do, losing focus can stop your progress. No matter who you are or what job you do, focusing at work can be hard. Even with great schedule management and organizing skills, it's easy to get off track if you're not careful. In this course, you'll learn how to stay focused and stay on top of your schedule. You'll learn strategies for dealing with focus challenges and distractions at work. You'll also find out how to beat fatigue, manage your time, and decline work-related requests. And you'll explore how to adjust your focus to deal with change, and how to regain focus when you've lost it.
7 videos | 19m has Assessment available Badge Certification PMI PDU
Sharpening Your Focus to Stay on Track
Even when you know your priorities and have an organized time management routine, you'll still be challenged every day by distractions, temptations, interruptions, and procrastination. To avoid causing internal time management detours, you have to develop ways to stay focused, and this often means using personal and interpersonal skills in very specific ways. In this course, you'll learn strategies to manage challenges to your personal focus, techniques to help you shut out distractions and manage time conflicts, and ways to regain focus and develop mental resilience when faced with change.
6 videos | 21m has Assessment available Badge
Embracing a Customer-obsessed Mentality
Today in the Age of the Customer, competitive advantage has been redefined. Customers are in control. They have more choices than ever before resulting in sky-high expectations. The only source of competitive advantage is the obsession with understanding, delighting, connecting with and serving customers. Organizations need people who are customer obsessed. People who are so interested and committed to the people they are creating and designing for that they are willing to spend time, take risks and admit that they personally might be wrong. People who are so customer obsessed that they never settle but are continually trying to understand what else they can do for their customers.
6 videos | 22m has Assessment available Badge
Customer Service: Adapting to Your Customers' Cues
The ability to support a customer is keenly enhanced by a greater understanding of the customer's mood, communication style, and knowledge of the product or service in question. From the first moments of interaction, the customer will be giving cues in each of these areas. Interaction with customers requires planning, active listening, and a conscious effort to adjust your communication and support approach based on your customer's cues. In this course, you'll learn how to recognize and read customer cues, and how to use them to adapt your support strategy to each individual customer. You'll also explore how to overcome common pitfalls customer service agents face in assessing their customer's cues. This course was developed with subject matter provided by NueBridge (www.nuebridge.com) which has extensive expertise in customer experience and management across multiple industries around the world.
7 videos | 33m has Assessment available Badge
Customer Service: Interpreting Customers' Service Priorities
CSRs who can identify their customers' priorities are able to make the best decisions on how to serve the customer. A customer's priorities may be both explicit (stated clearly or obvious) and implicit (unsaid or unexpected). Understanding the scope and interdependence of these priorities allows you to better address each customer's implicit needs and help you deliver a higher level of service. In this course, you'll learn to distinguish customer priorities as either explicit or implicit, and to describe how speed influences customer perception. You'll also learn strategies to decrease the amount of effort the customer has to expend in getting issues resolved, methods to demonstrate your presence for customers in service interactions, and strategies to help you balance priorities during a customer service interaction. This course was developed with subject matter provided by NueBridge (www.nuebridge.com) which has extensive expertise in customer experience and management across multiple industries around the world.
7 videos | 26m has Assessment available Badge
Customer Service: Discovering Customer Needs
Customer needs lie at the heart of every service interaction. In order to fully support the customer, we must be able to identify both their stated and unstated needs. Customer support professionals use a combination of skills to analyze beyond the stated requirements to uncover the full spectrum of customer needs. In this course, you'll learn the service advantages of being able to identify your customers' needs. You'll learn best practices for discerning both stated and unstated needs in a service interaction and how to avoid problems and pitfalls in needs exploration. You'll also learn techniques to help you exceed your customers' needs and you'll explore scenarios that put these practices into action. This course was developed with subject matter provided by NueBridge (www.nuebridge.com) which has extensive expertise in customer experience and management across multiple industries around the world.
8 videos | 31m has Assessment available Badge
Customer Service: Engaging with Customers
Customer service is customer engagement. And as a customer service representative, you don't often get to see happy, smiling customers, excited by their new service, new device, new outfit, or new opportunity. You get to see them when the new thing isn't working. Or isn't the right color. Or may not be billed correctly. And then you get to try to make them happy again. In this course, you'll learn proven techniques customer service professionals can use to boost their self-confidence, better engage with their customers, and demonstrate flexibility and efficiency in the problem-solving process. This course was developed with subject matter provided by NueBridge (www.nuebridge.com) which has extensive expertise in customer experience and management across multiple industries around the world.
7 videos | 27m has Assessment available Badge
Customer Service: Strengthening Your Service Skills
Customer service continues to become a strategic imperative for most organizations today. Experienced CSRs have valuable experience with both hard and soft skills, making this role an ideal launchpad for a career in the business or private sector. This course enables you to determine the most effective means for self-improvement, teaching you the skills to find and practice growth and development opportunities in customer service, in your company and industry, and that give you a deeper sense of personal achievement and satisfaction. In this course, you'll learn how to leverage your interests to boost your skillset. You'll also learn to find and use learning resources that support professional growth, strategies that promote lifelong learning, and how to use that knowledge to build a career development plan. This course was developed with subject matter provided by NueBridge (www.nuebridge.com) which has extensive expertise in customer experience and management across multiple industries around the world.
7 videos | 28m has Assessment available Badge
Creating a Solid Support Base through Peer Relationships
Developing and maintaining relationships with your peers at work can lead to success for both you as an individual, and for your organization. A supportive peer network can provide you with a wide variety of expertise and institutional knowledge and enable you to leverage other people's networks. The workplace of today poses some challenges with diversity in workforce and remote teams who are separated physically. In this course, you'll explore how to identify the different peers in your organization who may be important in meeting your goals or may form a support base for you. You'll also learn how to develop and maintain solid, mutually beneficial relationships with the different peers in any environment.
7 videos | 27m has Assessment available Badge
Building a Circle of Connections for Networking Success
When you're serious about advancing your career, you need to build strong professional relationships and maintain an effective circle of connections. Whether it's for executive networking or general business networking, this course covers the essential communication and professional networking skills needed to establish a solid network. In this course, you'll learn about professional networking skills, including strategies for building rapport with new connections during networking opportunities and best practices for maintaining your network so that your connections can help you achieve professional success.
7 videos | 28m has Assessment available Badge
Building a Win-win Relationship with Your Manager
Your relationship with your manager has a huge impact on both of your careers. Frankly, you depend upon each other for success. Your manager's support, guidance, and direction help you do your job better. And your good work makes your manager look good. Effectively managing this relationship can increase your productivity, help you meet your personal career goals, and last but not least, make your time at work more enjoyable and rewarding. In this course, you will learn the importance of managing relationships, and ways to build great manager relationships by recognizing their agenda and management style. You will also learn strategies for building a strong professional relationship with your manager, and various ways you can become aligned with your manager. You will find that to work more effectively with your manager, you need to develop a rapport and make workplace interactions mutually beneficial (win-win).
7 videos | 29m has Assessment available Badge
Building Your Professional Network
When you're serious about advancing your career, you need to build strong professional relationships and maintain an effective network of contacts. Whether it's for executive networking or general business networking, this course covers the essential communication and professional networking skills needed to establish a solid network. It includes strategies for building rapport with new contacts during networking opportunities and covers best practices for maintaining your network so that business contacts can help you achieve your career goals.
6 videos | 15m has Assessment available Badge Certification PMI PDU
Aligning Goals and Priorities To Manage Time
Too much to do and too little time? Everything is urgent? Modern technology means our employers can reach us 24/7, so schedule management and goal setting are more important than ever. When you're under pressure to deliver, you need to know your priorities. Meeting targets and achieving goals consistently regardless of the business situation isn't easy. And this means managing your time effectively. In this course, you'll learn about aligning each goal with your employer's expectations, clarifying your goals, and prioritizing your most important work. You'll also learn how to ask questions to clarify goals, and how to establish and schedule priorities based on these goals.
6 videos | 17m has Assessment available Badge Certification PMI PDU
Saving Time by Setting Goals
When goals and targets seem to shift daily and there's never enough time to get everything done, it's hard to achieve goals consistently. Good time management will help you work smarter - not harder - so that you get more of the important things done in less time. The first step in working smarter is making sure you're going in the right direction. In this course, you'll learn how to accomplish more through effective time management. You'll learn why it's important to align your goals with your company's goals, and how to do it. You'll also learn how to differentiate between urgent and important tasks, how to pivot between conflicting priorities, and how taking the time to make improvements can save you time in the long run.
6 videos | 23m has Assessment available Badge
Managing Your Time So It Doesn't Manage You
No one can add an extra hour to the day to get more done. But anyone can make better use of the 24 hours you do have by becoming more effective at time management. All it takes is deciding to seize control of your own time, and then taking small steps in the right direction. In this course, you'll consider how you're spending your time now and what techniques you can use to spend it more wisely and productively. You'll learn to block the time stealers that interfere with your productivity, use to-do lists and schedules to organize your time and tasks, and develop a regular habit of checking in with your plans to make sure you're getting them done.
5 videos | 19m has Assessment available Badge
Creating Brands through People and Planning
People don't buy products. They buy brands. Who creates brands? People. How do they do it? Through proper marketing research and planning. The traditional marketing mix emphasizes the four P's: product, price, place, and promotion. However, this fails to address two other important aspects of marketing: planning and people. Planning and people are vital to any marketing effort. Marketing planning guides how marketing is carried out, so it's imperative that it is informed and comprehensive. And because employees impact the marketing mix so strongly, it's equally important to ensure they understand and support the company's marketing actions. In this course, you'll learn about the types of people needed to create and support strong brands. You'll become familiar with internal branding and the importance of engaging employees as brand ambassadors. You'll also learn about how strategic and tactical planning are employed for conducting effective and cohesive marketing research that will inform digital marketing efforts. Finally, you'll learn about the factors that contribute to an integrated marketing communication plan.
7 videos | 28m has Assessment available Badge
Managing Your Corporate Reputation Online
Social media pages, user review sites, and online communities are some common digital marketing tools used to connect with your target market. These tools, however, can also be used by customers to rate - and complain about - a company's products or services. Without proper online reputation management, your relationship with your customers may be irrevocably damaged. In this course, you'll learn how to build and maintain relationships with your online customers to protect your corporate reputation. You'll also learn how to use digital PR, blogs, and online user communities to drive your brand.
7 videos | 18m has Assessment available Badge
Strategies for the Modern Public Relations Professional
Public relations (PR) has always been a balance of persuasion, information, and communication - but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships. In this course, you'll learn the fundamentals of modern PR, including new research and marketing methods, how to create and maintain relationships with your influencers, and how to react to negative news stories. You'll also learn how to build and monitor a successful PR campaign.
7 videos | 18m has Assessment available Badge
Be Liked and Respected in the Workplace
Eighty percent of your day is spent at work. Whether you commute to an office or work from home, to a huge degree your professional success depends on your likability. Think about all your professional interactions; you work on team projects, collaborate on conference calls, sit in meetings, talk to clients, etc. These and more are situations that require your ability to be liked. However, it's not a popularity contest. Being liked doesn't mean you give up your professional integrity. Although it's not possible to be liked by everyone, this course teaches you techniques to be likable and respected by your colleagues and boss. You will also learn how to ‘get over it' when someone in the workplace does not like you.
7 videos | 23m has Assessment available Badge
Personal Power and Credibility
Authority carries a certain positional power. A title grants a person some power and authority, but even that has its limits. To meet goals and get results requires developing a sense of personal power that goes beyond the job description and that print on the business card. Personal power stems from personal credibility, influence, and political savvy. Even those with the most humble job titles can know how to get things done. In this course, you'll learn how developing personal power and credibility, and using them for building trust with your coworkers and organization, allows you to increase your influence at work and reach your goals.
7 videos | 12m has Assessment available Badge Certification PMI PDU
Building Personal Power through Influence
Getting things done in the business world requires more than simply issuing orders. And most of us don't have the titles or authority to issue them in the first place. Along with being credible and building trust, you get results without direct authority by using persuasion and influence. Effective persuasion methods and influencing skills are the difference makers for getting results, with or without positional authority. This course will help you engage and enlist others in getting things done without the resort of formal power. It explores persuasion techniques and ways to promote influence through effective communication, reciprocity, the exchange of professional 'currencies', and persevering through resistance.
9 videos | 19m has Assessment available Badge Certification PMI PDU
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BOOKS INCLUDED

Book Summary

Organizing for Success, Second Edition
In Organizing for Success, author Kenneth Zeigler explains how you can become more organized, more efficient, and better at managing your time. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Book Duration 10m Book Authors By Kenneth Zeigler

BOOKS INCLUDED

Book Summary

Think on Your Feet: Tips and Tricks to Improve Your Impromptu Communication Skills on the Job
In Think on Your Feet, Brown demonstrates how to enhance the skills and capacities that are central to improv- including active listening, emotional intelligence, charisma, and confidence. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Book Duration 11m Book Authors By Jen Oleniczak Brown

BOOKS INCLUDED

Book Summary

Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results
Written as a business fable, Radical Focus provides insights into the practical implementation of a highly-valued performance management system. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
Book Duration 7m Book Authors By Christina Wodtke

BOOKS INCLUDED

Book Summary

Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences
In Customer Obsessed, author Eric Berridge presents his views on how to improve customer service management to provide memorable customer experiences. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Book Duration 10m Book Authors By Eric Berridge

BOOKS INCLUDED

Book Summary

The Art of Connection: 7 Relationship Building Skills Every Leader Needs Now
The Art of Connection explores how success and happiness can be achieved and enhanced by forging strong social ties with others-both professionally and at home. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Book Duration 10m Book Authors By Michael J. Gelb

BOOKS INCLUDED

Book Summary

The Inefficiency Assassin: Time Management Tactics for Working Smarter, Not Longer
The Inefficiency Assassin examines effective time management techniques that aim to give you more control over your life. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Book Duration 9m Book Authors By Helene Segura

BOOKS INCLUDED

Book Summary

Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World
What do you want your legacy to be? In Legacy in the Making, authors Miller and Conley discuss how to think about building your legacy. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Book Duration 10m Book Authors By Lucas Conley, Mark Miller

BOOKS INCLUDED

Book Summary

Contagious You: Unlock Your Power to Influence, Lead, and Create the Impact You Want
Anese Cavanaugh's Contagious You is a thought-provoking, accessible, and highly informative book that provides readers with the necessary tools and ideas to help re-assess their capacity to lead, substantiated with real-life scenarios both in and outside of the workplace. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Book Duration 11m Book Authors By Anese Cavanaugh

AUDIOBOOKS INCLUDED

Audio Summary

The Personal Efficiency Program: How to Get Organized to Do More Work in Less Time, Third Edition
The Personal Efficiency Program helps you and your team manage your tasks and time more effectively so that you get more done-with time left over for some extras! In this Review, we discuss the salient points of the book based on our interpretation of its contents.
Audiobook Duration 12m 16s Audiobook Authors By Kerry Gleeson

AUDIOBOOKS INCLUDED

Audio Summary

Simply Said: Communicating Better at Work and Beyond
With the premise that any interaction can be improved by better communication, Simply Said helps you learn the skills to communicate successfully, in the workplace and beyond. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Audiobook Duration 21m 46s Audiobook Authors By Jay Sullivan

AUDIOBOOKS INCLUDED

Audio Summary

Focus: The Hidden Driver of Excellence
In Focus, author Daniel Goleman takes us through an understanding of our selves, others, and the world around us to improve our focus skills and equip us with the tools to make us better leaders. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
Audiobook Duration 8m 55s Audiobook Authors By Daniel Goleman

AUDIOBOOKS INCLUDED

Audio Summary

Customer Care Excellence: How to Create an Effective Customer Focus, 5th Edition
In Customer Care Excellence, author Sarah Cook will help you develop a successful customer service system in your company. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Audiobook Duration 21m 20s Audiobook Authors By Sarah Cook

AUDIOBOOKS INCLUDED

Audio Summary

Five Keys to Powerful Business Relationships: How to Become More Productive, Effective and Influential
The Five Keys to Powerful Business Relationships thoroughly illuminates the skills you need to create, maintain, and nurture relationships through reflection, communication, and sincerity. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Audiobook Duration 22m 38s Audiobook Authors By Joseph Sperry, Sallie Sherman, Steve Vucelich

AUDIOBOOKS INCLUDED

Audio Summary

Kickstart Your Time Management: The Complete Guide to Great Work Habits
Kickstart Your Time Management by Frances Kay is a practical, step-by-step guide for anyone who has ever wondered where all that time goes. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
Audiobook Duration 11m 36s Audiobook Authors By Frances Kay

AUDIOBOOKS INCLUDED

Audio Summary

Hello, My Name Is Awesome: How to Create Brand Names That Stick
Hello, My Name is Awesome discusses ways that you can create a brand name in a practical and purposeful manner that is still attractive and interesting. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Audiobook Duration 19m 7s Audiobook Authors By Alexandra Watkins

AUDIOBOOKS INCLUDED

Audio Summary

Influence Without Authority, Second Edition
Influence Without Authority, Second Edition explores methods for creating influence in the workplace, and the tools, approaches, barriers, and preparations you can take to be successful. In this Summary, we discuss the salient points of the book based on our interpretations of its content.
Audiobook Duration 24m 53s Audiobook Authors By Allan R. Cohen, David L. Bradford

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