Aligning Your People with Your Purpose to Build a High Performing Organization

About This Episode

Aligning Your People with Your Purpose to Build a High Performing Organization

The foundation of every business is its people. Every organization has a diverse set of employees with different backgrounds, personalities, beliefs, and behaviors who all contribute to the organization’s success. However, achieving alignment among employees and instilling shared company values can often prove to be challenging.

In the wake of the pandemic, organizations are finding themselves increasingly compelled to establish meaningful connections with their employees, customers, and communities. One powerful way to achieving this connection is by fostering a cohesive team culture from within. In fact, it’s proven that alignment work can help significantly boost employee productivity and engagement, enhance customer ratings, and drive overall profitability.

In this episode of The Edge, host Michelle Boockoff-Bajdek is joined by Mark Iorio, a marketing strategist and fearless entrepreneur who is committed to connecting professionals with the tools they need to succeed. Together, they discuss Mark’s innovative approach to helping organizations align their employees with their purpose in order to inspire trust, leadership, and a commitment to building high performing organizations.

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About Our Guest

Mark Iorio, Managing Partner — BCAT Partners, President The Mega Group

Mark Iorio is an executive with a demonstrated track record of generating new business for a wide range of industries including software, educational institutions, financial services, healthcare, pharmaceutical and marketing firms. BCAT Partners and The Mega Group focus on the alignment of an organization’s people and their purpose. The Brand and Culture Alignment Toolkit (BCAT) was designed to bring teams into alignment around their collective purpose and inspire each member to become the best version of themselves, in support of the people and communities they serve. This science-based solution consists of instruments that measure and map the collective perception of an organization’s north star (role target), and practical behavioral methods that help each member embrace and align with it.

About Our Host

Michelle Boockoff-Bajdek

As Chief Marketing Officer, Michelle leads a global marketing organization, focused on transforming today’s workforce for tomorrow’s economy. Since joining the company, she has been responsible for Skillsoft’s global marketing strategy, which includes generating awareness, driving preference, and building affinity for Skillsoft. Additionally – and perhaps most importantly – Michelle serves as the company's brand evangelist, helping to build a vibrant community of passionate learners.

With more than 25 years of marketing, branding, and strategy experience, Michelle has made it her personal mission to support the advancement of women in business. Prior to Skillsoft, she served as Chief Marketing Officer of IBM Watson, where she was instrumental in developing the first “Women Leaders in AI” program, which honors women who put AI to work across industries and around the globe. She also served as the global head of marketing for The Weather Company, an IBM Business, helping companies understand how to anticipate, plan for, and ultimately make better decisions – with greater confidence – in the face of weather.

Michelle is a prolific speaker on a range of topics, including the war for talent, digital transformation, and marketing in a post-pandemic world. She covers these topics and more as the host of Skillsoft's podcast, The Edge, now in its second season. She has authored countless papers covering a range of business and marketing topics, was at the center of Skillsoft’s leadership role in DEI through free “Leadercamps,” and has taught two Percipio courses on the Pink Pandemic and Public Speaking.

Michelle is also a founding member of CMO Huddles, a group dedicated to bringing together and empowering highly effective B2B CMOs to share, care, and dare each other to greatness. Michelle holds a Master’s degree from Simmons University and sits on the pro side of the Oxford comma debate.