Big Business for Big Change: Using the Intersection of Technology & Sustainability for Good

About This Episode

Big Business for Big Change: Using the Intersection of Technology & Sustainability for Good

Over the past 30 or so years, big capitalism has been perceived as a force of massive destruction and chaos on the planet. But what if we told you that it could actually be used for good? Engaging with billons of people and companies around the planet to participate in reversing climate change can happen, and it must be done using auditable, transparent, trustworthy data ecosystems that are critical to igniting change.

We dive deeper into this topic on this episode of The Edge with Josh Knauer, a social and tech entrepreneur who fundamentally believes that there’s a viable window of time to reverse the climate crisis. All it takes is getting everyone involved. From farmers, to investors, to businesses, and individuals like you who all want to participate in lowering their carbon footprint on the planet. Join in as Josh and host Michelle Boockoff-Bajdek discuss how the intersection of technology and sustainability can help companies and individuals contribute to a healthier planet.

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About Our Guest

Josh Knauer

Josh Knauer is co-founder of ReSeed and a former Obama administration advisor on science and technology. Josh is a serial tech entrepreneur with two successful exits and a ceaseless fascination about how we can use emerging technology and data to make decisions for a better future. Knauer is a general partner at JumpScale, an adjunct professor at Carnegie Mellon University, an advisor for Columbia Technology Ventures/NYSERDA, and a board member at WQED. Previously, Knauer was the founder of Rhiza (sold to Nielsen - NYSE: NLSN), Green Marketplace (sold to Gaiam - NASDAQ: GAIA) and

About Our Host

Michelle Boockoff-Bajdek

As Chief Marketing Officer, Michelle leads a global marketing organization, focused on transforming today’s workforce for tomorrow’s economy. Since joining the company, she has been responsible for Skillsoft’s global marketing strategy, which includes generating awareness, driving preference, and building affinity for Skillsoft. Additionally – and perhaps most importantly – Michelle serves as the company's brand evangelist, helping to build a vibrant community of passionate learners.

With more than 25 years of marketing, branding, and strategy experience, Michelle has made it her personal mission to support the advancement of women in business. Prior to Skillsoft, she served as Chief Marketing Officer of IBM Watson, where she was instrumental in developing the first “Women Leaders in AI” program, which honors women who put AI to work across industries and around the globe. She also served as the global head of marketing for The Weather Company, an IBM Business, helping companies understand how to anticipate, plan for, and ultimately make better decisions – with greater confidence – in the face of weather.

Michelle is a prolific speaker on a range of topics, including the war for talent, digital transformation, and marketing in a post-pandemic world. She covers these topics and more as the host of Skillsoft's podcast, The Edge, now in its second season. She has authored countless papers covering a range of business and marketing topics, was at the center of Skillsoft’s leadership role in DEI through free “Leadercamps,” and has taught two Percipio courses on the Pink Pandemic and Public Speaking.

Michelle is also a founding member of CMO Huddles, a group dedicated to bringing together and empowering highly effective B2B CMOs to share, care, and dare each other to greatness. Michelle holds a Master’s degree from Simmons University and sits on the pro side of the Oxford comma debate.