Can Your Organization Do Well and Do the Right Thing?

About This Episode

Can Your Organization Do Well and Do the Right Thing?

Organizations around the globe are being challenged to strike a balance between profitability and responsibility, particularly in the context of environmental, social, and corporate governance (ESG) programs. As ESG initiatives gain prominence, these organizations will continue to grapple with the task of defining and operationalizing their commitment to doing “the right thing” while ensuring profitability.

And even though CSR and ESG efforts tend to reflect a company’s values, values and financial success are not mutually exclusive. In fact, values-driven organizations often enjoy greater long-term success by building trust, fostering innovation, and attracting loyal stakeholders.

In this episode of The Edge, Host Michelle Boockoff-Bajdek is joined by Layli-Miller Muro, a global consultant and advisor on ESG practices and corporate value. Together, they dive into the differences between corporate social responsibility (CSR) and ESG; the value of ESG, particularly to HR leaders; and the best practices for building ESG programs that reflect corporate values and profits.

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About Our Guest

Layli Miller-Muro, Principal at Miller-Muro Consulting

Layli Miller-Muro is an internationally recognized social impact executive, human rights expert, ESG trainer, and purpose-driven thought leader. She is currently a Principal at Miller-Muro Consulting where she works with leaders and organizations to help them operationalize their values, develop their ESG strategies, and prosper with purpose. Through consulting, coaching, and training, she guides executive leaders’ efforts to turn values-driven platitudes into practice.

Layli is a member of APCO’s International Advisory Council, which is comprised of internationally experienced leaders, who come together to offer APCO Worldwide’s clients expert counsel to address the toughest challenges and biggest opportunities facing their organizations. Layli also serves as a board member of the historic Meyer Foundation, which was founded by the publishers of the Washington Post and is focused on funding efforts to combat racism.

Trained as a corporate attorney at Arnold & Porter and the U.S. Department of Justice, Layli served as CEO of a social justice organization for 20 years, which she scaled to a $24M organization with over 120 staff in five cities. In those capacities, she engaged with CEOs, general counsels, and board members of Fortune 100 companies to help them navigate their fiduciary obligations and efforts to positively impact the world.

Layli was included in Goldman Sachs' list of the Top 100 Most Intriguing Entrepreneurs and named by Newsweek Magazine as one of the 150 Most Fearless Women in the World. She has appeared in numerous news outlets including CNN, Fox News, NPR, PBS, the New York Times, and the Washington Post. Layli is also a frequent lecturer and trainer, at both corporate and global venues, including the United Nations; Women of the World Summit; TEDx; Paypal; Etsy; and others

About Our Host

Michelle Boockoff-Bajdek

As Chief Marketing Officer, Michelle leads a global marketing organization, focused on transforming today’s workforce for tomorrow’s economy. Since joining the company, she has been responsible for Skillsoft’s global marketing strategy, which includes generating awareness, driving preference, and building affinity for Skillsoft. Additionally – and perhaps most importantly – Michelle serves as the company's brand evangelist, helping to build a vibrant community of passionate learners.

With more than 25 years of marketing, branding, and strategy experience, Michelle has made it her personal mission to support the advancement of women in business. Prior to Skillsoft, she served as Chief Marketing Officer of IBM Watson, where she was instrumental in developing the first “Women Leaders in AI” program, which honors women who put AI to work across industries and around the globe. She also served as the global head of marketing for The Weather Company, an IBM Business, helping companies understand how to anticipate, plan for, and ultimately make better decisions – with greater confidence – in the face of weather.

Michelle is a prolific speaker on a range of topics, including the war for talent, digital transformation, and marketing in a post-pandemic world. She covers these topics and more as the host of Skillsoft's podcast, The Edge, now in its second season. She has authored countless papers covering a range of business and marketing topics, was at the center of Skillsoft’s leadership role in DEI through free “Leadercamps,” and has taught two Percipio courses on the Pink Pandemic and Public Speaking.

Michelle is also a founding member of CMO Huddles, a group dedicated to bringing together and empowering highly effective B2B CMOs to share, care, and dare each other to greatness. Michelle holds a Master’s degree from Simmons University and sits on the pro side of the Oxford comma debate.