Canon's Kyosei: It's More Than Just Company Culture

About This Episode

Canon's Kyosei: It's More Than Just Company Culture

While you've likely heard of Canon, you might not be familiar with the company’s corporate philosophy of Kyosei. In this episode of The Edge, Gerard Pieterse, Director People Development at Canon EMEA, joins host Michelle Boockoff-Bajdek to discuss Canon’s Bike for Congo initiative as a shining example of a company shared value system committed to the greater good.

About Our Guest

Gerard Pieterse

With 30+ years of experience across mechanical engineering, product management and people development, Gerard Pieterse is currently the People Development Director for Canon EMEA. In his role, Gerard is responsible for all Canon EMEA Employees and Partners across the four domains of People Development, namely learning, leadership, performance and talent development.

Gerard spearheads Canon EMEA’s ambition to create a self-development and learning culture throughout the entire company, where employees take ownership of their own development and learning, and where managers are bringing the ambitions of the company and employees together for the best results.

About Our Host

Michelle Boockoff-Bajdek

As Chief Marketing Officer, Michelle leads a global marketing organization, focused on transforming today’s workforce for tomorrow’s economy. Since joining the company, she has been responsible for Skillsoft’s global marketing strategy, which includes generating awareness, driving preference, and building affinity for Skillsoft. Additionally – and perhaps most importantly – Michelle serves as the company's brand evangelist, helping to build a vibrant community of passionate learners.

With more than 25 years of marketing, branding, and strategy experience, Michelle has made it her personal mission to support the advancement of women in business. Prior to Skillsoft, she served as Chief Marketing Officer of IBM Watson, where she was instrumental in developing the first “Women Leaders in AI” program, which honors women who put AI to work across industries and around the globe. She also served as the global head of marketing for The Weather Company, an IBM Business, helping companies understand how to anticipate, plan for, and ultimately make better decisions – with greater confidence – in the face of weather.

Michelle is a prolific speaker on a range of topics, including the war for talent, digital transformation, and marketing in a post-pandemic world. She covers these topics and more as the host of Skillsoft's podcast, The Edge, now in its second season. She has authored countless papers covering a range of business and marketing topics, was at the center of Skillsoft’s leadership role in DEI through free “Leadercamps,” and has taught two Percipio courses on the Pink Pandemic and Public Speaking.

Michelle is also a founding member of CMO Huddles, a group dedicated to bringing together and empowering highly effective B2B CMOs to share, care, and dare each other to greatness. Michelle holds a Master’s degree from Simmons University and sits on the pro side of the Oxford comma debate.