Canon's Kyosei: It's More Than Just Company Culture

About This Episode

Canon's Kyosei: It's More Than Just Company Culture

While you've likely heard of Canon, you might not be familiar with the company’s corporate philosophy of Kyosei. In this episode of The Edge, Gerard Pieterse, Director People Development at Canon EMEA, joins host Michelle Boockoff-Bajdek to discuss Canon’s Bike for Congo initiative as a shining example of a company shared value system committed to the greater good.

About Our Guest

Gerard Pieterse

With 30+ years of experience across mechanical engineering, product management and people development, Gerard Pieterse is currently the People Development Director for Canon EMEA. In his role, Gerard is responsible for all Canon EMEA Employees and Partners across the four domains of People Development, namely learning, leadership, performance and talent development.

Gerard spearheads Canon EMEA’s ambition to create a self-development and learning culture throughout the entire company, where employees take ownership of their own development and learning, and where managers are bringing the ambitions of the company and employees together for the best results.

About Our Host

Michelle Boockoff-Bajdek

As Chief Marketing Officer, Michelle Boockoff-Bajdek (BB) leads a global marketing organization focused on helping companies unlock the hidden value inside their greatest asset – their people.

In her role, Michelle is responsible for the company’s marketing strategy to drive growth, generate awareness, and drive demand for Skillsoft solutions among learners, customers, and partners. She oversees all key functions, including customer marketing, corporate communications, demand generation, marketing operations and business development. Most importantly, she serves as the company’s brand evangelist, helping to build a vibrant community of passionate learners.

Prior to Skillsoft, Michelle held several executive roles in the high tech sector, most notably as the CMO of IBM Watson, where she was responsible for marketing the company's artificial intelligence (AI) products and solutions. Michelle also served as the global head of marketing for The Weather Company, an IBM Business, where she helped companies understand how to anticipate, plan for and ultimately make better decisions - with greater confidence - in the face of weather.