Creating Authentic Connections in a Virtual Landscape
About This Episode
In today’s world where video communication has become quintessential, businesses and people struggle to connect authentically. In this episode of The Edge, David Meerman Scott, author of Fanocracy, joins host Michelle Boockoff-Bajdek to discuss how brands and people are addressing the challenge of maintaining authentic, creative connections virtually during a time of uncertainty.
About Our Guest
David Meerman Scott spotted the real-time marketing revolution in its infancy and has authored five books about it including The New Rules of Marketing and PR, available in 29 languages from Albanian to Vietnamese with more than 400,000 copies sold in English. Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a Fanocracy — (the subject of his Wall Street Journal best seller) — tapping into the mindset that relationships with customers are more important than the products they sell to them
About Our Host
As Chief Marketing Officer, Michelle is responsible for the leading global marketing strategy for the Skillsoft group of companies, focused on driving growth, generating brand awareness and increasing demand for Skillsoft’s solutions among learners, customers and partners. Since joining the company in 2019, she has overseen customer marketing, corporate communications, demand generation, marketing operations and business development.
Michelle brings more than 25 years of marketing, branding and strategy experience to her role. Prior to Skillsoft, she held several executive positions of increasing responsibility in the high-tech sector, including as Chief Marketing Officer of IBM Watson, where she was responsible for marketing the company's artificial intelligence (AI) products and solutions. Michelle also served as the Global Head of Marketing for The Weather Company, an IBM Business, where she helped companies understand how to anticipate, plan for and ultimately make better decisions – with greater confidence - in the face of weather.
Michelle holds a Master's of Science from Simmons University.