Creating Authentic Connections in a Virtual Landscape

About This Episode

Creating Authentic Connections in a Virtual Landscape

In today’s world where video communication has become quintessential, businesses and people struggle to connect authentically. In this episode of The Edge, David Meerman Scott, author of Fanocracy, joins host Michelle Boockoff-Bajdek to discuss how brands and people are addressing the challenge of maintaining authentic, creative connections virtually during a time of uncertainty.

About Our Guest

David Meerman Scott

David Meerman Scott spotted the real-time marketing revolution in its infancy and has authored five books about it including The New Rules of Marketing and PR, available in 29 languages from Albanian to Vietnamese with more than 400,000 copies sold in English. Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a Fanocracy — (the subject of his Wall Street Journal best seller) — tapping into the mindset that relationships with customers are more important than the products they sell to them

About Our Host

Michelle Boockoff-Bajdek

As Chief Marketing Officer, Michelle Boockoff-Bajdek (BB) leads a global marketing organization focused on helping companies unlock the hidden value inside their greatest asset – their people.

In her role, Michelle is responsible for the company’s marketing strategy to drive growth, generate awareness, and drive demand for Skillsoft solutions among learners, customers, and partners. She oversees all key functions, including customer marketing, corporate communications, demand generation, marketing operations and business development. Most importantly, she serves as the company’s brand evangelist, helping to build a vibrant community of passionate learners.

Prior to Skillsoft, Michelle held several executive roles in the high tech sector, most notably as the CMO of IBM Watson, where she was responsible for marketing the company's artificial intelligence (AI) products and solutions. Michelle also served as the global head of marketing for The Weather Company, an IBM Business, where she helped companies understand how to anticipate, plan for and ultimately make better decisions - with greater confidence - in the face of weather.