Aligning Mission-Driven Organizations with Mission-Driven Leaders

About This Episode

"Safety First" - A New Motto For All

Today, no longer is “Safety First” a motto reserved for organizations who have to ensure safety on the workplace floor. Amidst the global pandemic, this motto has taken on a completely new meaning – now all leaders have had to adopt the “Safety First” mindset in order to protect the health of their teams and organization. Alison Cowan, Director of Global Learning & Executive Coach at Brunswick Corporation, the world's leading recreational Marine manufacturer, shares how Brunswick has expanded this motto beyond the manufacturing plant floor, while continuing to support the learning and development of their leaders and teams virtually.

This episode marks the last episode of Season One of The Edge. We look forward to returning soon with new guests and stories as we continue the conversation on learning and development in the workplace. Stay tuned for Season Two coming soon, and until then, be well.

Interested in learning more?

Read our blog post “Return to The Workplace: Brunswick Navigates Through COVID-19 Pandemic” featuring Alison Cowan as she expands upon Brunswick’s return-to-work response amid the pandemic.

About Our Guest

Alison Cowan

Alison Cowan is a multilingual Director of Global Learning & Executive Coach at Brunswick Corporation, the world’s leading recreational marine manufacturer with 16 leading boat brands, Mercury Marine, the largest global parts and accessories business and Freedom Boat Club, in addition to many incredible businesses, whose mission it is to create innovation and inspiration on the water. Originally from the UK, she started her career in sales before moving into Human Resources, working in FTSE 100 and Fortune 500 companies in multiple industries. Alison has lived in five countries and enjoys the challenge of delivering engaging learning experiences to global leaders and their teams in Brunswick’s 24 countries.

About Our Host

Michelle Boockoff-Bajdek

As Chief Marketing Officer, Michelle leads a global marketing organization, focused on transforming today’s workforce for tomorrow’s economy. Since joining the company, she has been responsible for Skillsoft’s global marketing strategy, which includes generating awareness, driving preference, and building affinity for Skillsoft. Additionally – and perhaps most importantly – Michelle serves as the company's brand evangelist, helping to build a vibrant community of passionate learners.

With more than 25 years of marketing, branding, and strategy experience, Michelle has made it her personal mission to support the advancement of women in business. Prior to Skillsoft, she served as Chief Marketing Officer of IBM Watson, where she was instrumental in developing the first “Women Leaders in AI” program, which honors women who put AI to work across industries and around the globe. She also served as the global head of marketing for The Weather Company, an IBM Business, helping companies understand how to anticipate, plan for, and ultimately make better decisions – with greater confidence – in the face of weather.

Michelle is a prolific speaker on a range of topics, including the war for talent, digital transformation, and marketing in a post-pandemic world. She covers these topics and more as the host of Skillsoft's podcast, The Edge, now in its second season. She has authored countless papers covering a range of business and marketing topics, was at the center of Skillsoft’s leadership role in DEI through free “Leadercamps,” and has taught two Percipio courses on the Pink Pandemic and Public Speaking.

Michelle is also a founding member of CMO Huddles, a group dedicated to bringing together and empowering highly effective B2B CMOs to share, care, and dare each other to greatness. Michelle holds a Master’s degree from Simmons University and sits on the pro side of the Oxford comma debate.