Showing Up Virtually
About This Episode
In times of crisis, you can see a person’s true character in how they “show up” for the people who depend on them. This adage speaks volumes for full-service global event production company, PSAV. In this episode, host Michelle Boockoff-Bajdek and guest Derek Blake, Divisional Vice President, Global Learning & Development, for PSAV discuss how the company approached the recreating of shared, impactful experiences in a transformed world.
About Our Guest
At PSAV, the leader in Event Technology for meetings and events, Derek Blake (Divisional Vice President) oversees the company’s global learning efforts, which are instrumental to develop team members while maximizing business results. Blake began his career in sales back in 1997 at Ameriquest Capital, starting out as a sales associate and progressed through five promotions before becoming VP of Sales leading 80+ locations and 1500+ team members as the youngest senior leader (age 28). After being approached by the Chief People Officer, he then transitioned from the field and joined the corporate senior leadership team overseeing training and organizational development before joining PSAV.
About Our Host
As Chief Marketing Officer, Michelle Boockoff-Bajdek (BB) leads a global marketing organization focused on helping companies unlock the hidden value inside their greatest asset – their people.
In her role, Michelle is responsible for the company’s marketing strategy to drive growth, generate awareness, and drive demand for Skillsoft solutions among learners, customers, and partners. She oversees all key functions, including customer marketing, corporate communications, demand generation, marketing operations and business development. Most importantly, she serves as the company’s brand evangelist, helping to build a vibrant community of passionate learners.
Prior to Skillsoft, Michelle held several executive roles in the high tech sector, most notably as the CMO of IBM Watson, where she was responsible for marketing the company's artificial intelligence (AI) products and solutions. Michelle also served as the global head of marketing for The Weather Company, an IBM Business, where she helped companies understand how to anticipate, plan for and ultimately make better decisions - with greater confidence - in the face of weather.