Shifting and Organization's Mindset

About This Episode

Shifting and Organization's Mindset

Beth Teixeira, Director of Learning at Comscore, discusses a pivotal turning point for the organization and how it launched a transformational culture mindset.

About Our Guest

Beth Teixeira

As Director of Learning at Comscore, a mid-sized tech organization in 20 countries, Beth manages a team that implements modern, scalable solutions that drive change and growth in learners regardless of level or location. She sponsors Comscore’s six employee resource groups, including for women, people of color, and LGBTQIA+.

After becoming a CPTD, Beth contributed to its exam revisions and in the development of ATD’s newest certification, the APTD. Prior to her directorship, Beth was a learning consultant who managed US-based global clients across a broad array of industries.

About Our Host

Michelle Boockoff-Bajdek

As Chief Marketing Officer, Michelle leads a global marketing organization, focused on transforming today’s workforce for tomorrow’s economy. Since joining the company, she has been responsible for Skillsoft’s global marketing strategy, which includes generating awareness, driving preference, and building affinity for Skillsoft. Additionally – and perhaps most importantly – Michelle serves as the company's brand evangelist, helping to build a vibrant community of passionate learners.

With more than 25 years of marketing, branding, and strategy experience, Michelle has made it her personal mission to support the advancement of women in business. Prior to Skillsoft, she served as Chief Marketing Officer of IBM Watson, where she was instrumental in developing the first “Women Leaders in AI” program, which honors women who put AI to work across industries and around the globe. She also served as the global head of marketing for The Weather Company, an IBM Business, helping companies understand how to anticipate, plan for, and ultimately make better decisions – with greater confidence – in the face of weather.

Michelle is a prolific speaker on a range of topics, including the war for talent, digital transformation, and marketing in a post-pandemic world. She covers these topics and more as the host of Skillsoft's podcast, The Edge, now in its second season. She has authored countless papers covering a range of business and marketing topics, was at the center of Skillsoft’s leadership role in DEI through free “Leadercamps,” and has taught two Percipio courses on the Pink Pandemic and Public Speaking.

Michelle is also a founding member of CMO Huddles, a group dedicated to bringing together and empowering highly effective B2B CMOs to share, care, and dare each other to greatness. Michelle holds a Master’s degree from Simmons University and sits on the pro side of the Oxford comma debate.