The Comscore Success Story: Shifting an Organization’s Mindset to Enact Real Change
About This Episode
When organizations are confronted with difficult circumstances, survival and recovery are the end goals. In the face of adversity, Comscore seized the opportunity to enact a transformational culture shift. Joining host Michelle Boockoff-Bajdek is Beth Teixeira, Director of Learning at Comscore. She discusses a pivotal turning point for the organization along with a shift in Learning and Development during the pandemic.
About Our Guest
As Director of Learning at Comscore, a mid-sized tech organization in 20 countries, Beth manages a team that implements modern, scalable solutions that drive change and growth in learners regardless of level or location. She sponsors Comscore’s six employee resource groups, including for women, people of color, and LGBTQIA+.
After becoming a CPTD, Beth contributed to its exam revisions and in the development of ATD’s newest certification, the APTD. Prior to her directorship, Beth was a learning consultant who managed US-based global clients across a broad array of industries.
About Our Host
As Chief Marketing Officer, Michelle Boockoff-Bajdek (BB) leads a global marketing organization focused on helping companies unlock the hidden value inside their greatest asset – their people.
In her role, Michelle is responsible for the company’s marketing strategy to drive growth, generate awareness, and drive demand for Skillsoft solutions among learners, customers, and partners. She oversees all key functions, including customer marketing, corporate communications, demand generation, marketing operations and business development. Most importantly, she serves as the company’s brand evangelist, helping to build a vibrant community of passionate learners.
Prior to Skillsoft, Michelle held several executive roles in the high tech sector, most notably as the CMO of IBM Watson, where she was responsible for marketing the company's artificial intelligence (AI) products and solutions. Michelle also served as the global head of marketing for The Weather Company, an IBM Business, where she helped companies understand how to anticipate, plan for and ultimately make better decisions - with greater confidence - in the face of weather.