The Power of Persuasion

The Power of Persuasion

The power of persuasion and storytelling is driven by our shared humanity and human connection to each other and the world around us. Storytelling leads the power to persuade others, professionally or personally, and innovative thinking creates a world of opportunity for how storytelling drives our actions.

We explore this topic deeper on this episode of The Edge with Neal Foard, President of the Passion Logic Project and master storyteller who has leveraged the art of the story throughout his career in advertising and his fame as a TikTok influencer. Together, Neal and host Michelle Boockoff-Bajdek chat about the power of persuasion, and the most effective way to persuade through storytelling.

Interested in learning more?

  • To learn more about Neal, follow him on TikTok, watch his TED Talk or check out his website.
  • Ready to hone in on your persuasion skills? Expand your power skills through Skillsoft's immersive learning platform and learning content, with a free trial of Skillsoft Percipio.

Power Up Your Skills

Harness the power of persuasion skills through Skillsoft's immersive learning platform and learning content, with a free trial of Skillsoft Percipio.

About Our Guest

Neal Foard

Neal Foard has spent three decades in advertising and marketing, creating award-winning campaigns for global power brands like Budweiser, Lexus and Sony. For his work on Toyota in the early 2000’s, Neal ranked among the top ten most awarded creative directors in the world. He has conducted clinics on storytelling, creativity and innovative thinking for Fortune 500 companies and universities, and been a featured speaker at TEDx conferences. Most recently, Neal has gained a signficant following on social media for his inspirational videos about the kindnesses of everyday people.