The Power of Persuasion

About This Episode

The Power of Persuasion

The power of persuasion and storytelling is driven by our shared humanity and human connection to each other and the world around us. Storytelling leads the power to persuade others, professionally or personally, and innovative thinking creates a world of opportunity for how storytelling drives our actions.

We explore this topic deeper on this episode of The Edge with Neal Foard, President of the Passion Logic Project and master storyteller who has leveraged the art of the story throughout his career in advertising and his fame as a TikTok influencer. Together, Neal and host Michelle Boockoff-Bajdek chat about the power of persuasion, and the most effective way to persuade through storytelling.

Interested in learning more?

  • To learn more about Neal, follow him on TikTok, watch his TED Talk or check out his website.
  • Ready to hone in on your persuasion skills? Expand your power skills through Skillsoft's immersive learning platform and learning content, with a free trial of Skillsoft Percipio.

Power Up Your Skills

Harness the power of persuasion skills through Skillsoft's immersive learning platform and learning content, with a free trial of Skillsoft Percipio.

About Our Guest

Neal Foard

Neal Foard has spent three decades in advertising and marketing, creating award-winning campaigns for global power brands like Budweiser, Lexus and Sony. For his work on Toyota in the early 2000’s, Neal ranked among the top ten most awarded creative directors in the world. He has conducted clinics on storytelling, creativity and innovative thinking for Fortune 500 companies and universities, and been a featured speaker at TEDx conferences. Most recently, Neal has gained a signficant following on social media for his inspirational videos about the kindnesses of everyday people.

About Our Host

Michelle Boockoff-Bajdek

As Chief Marketing Officer, Michelle leads a global marketing organization, focused on transforming today’s workforce for tomorrow’s economy. Since joining the company, she has been responsible for Skillsoft’s global marketing strategy, which includes generating awareness, driving preference, and building affinity for Skillsoft. Additionally – and perhaps most importantly – Michelle serves as the company's brand evangelist, helping to build a vibrant community of passionate learners.

With more than 25 years of marketing, branding, and strategy experience, Michelle has made it her personal mission to support the advancement of women in business. Prior to Skillsoft, she served as Chief Marketing Officer of IBM Watson, where she was instrumental in developing the first “Women Leaders in AI” program, which honors women who put AI to work across industries and around the globe. She also served as the global head of marketing for The Weather Company, an IBM Business, helping companies understand how to anticipate, plan for, and ultimately make better decisions – with greater confidence – in the face of weather.

Michelle is a prolific speaker on a range of topics, including the war for talent, digital transformation, and marketing in a post-pandemic world. She covers these topics and more as the host of Skillsoft's podcast, The Edge, now in its second season. She has authored countless papers covering a range of business and marketing topics, was at the center of Skillsoft’s leadership role in DEI through free “Leadercamps,” and has taught two Percipio courses on the Pink Pandemic and Public Speaking.

Michelle is also a founding member of CMO Huddles, a group dedicated to bringing together and empowering highly effective B2B CMOs to share, care, and dare each other to greatness. Michelle holds a Master’s degree from Simmons University and sits on the pro side of the Oxford comma debate.