Understanding Bias in Technology and Data
About This Episode
In today’s climate, we find ourselves relying on technology more than ever before across different facets of our lives. Although technology has the power to drive positive change, rarely do we consider the existence and consequences of discrimination in technology and data. In today’s special episode of The Edge, host Michelle Boockoff- Badjek is joined by colleague Bethelly Jean-Louis, communications intern and senior at Emerson College, to delve into the topic of intersection between technology, bias, and culture with Dr. Ruha Benjamin, esteemed professor of African American studies at Princeton University and author of Race After Technology: Abolitionist Tools for the New Jim Code.
About Our Guest
Dr. Ruha Benjamin is a professor of African American studies at Princeton University and author of Race After Technology: Abolitionist Tools for the New Jim Code. This book examines the relationship between machine bias and systemic racism, analyzing specific cases of “discriminatory design” and offering tools for a socially-conscious approach to tech development
About Our Host
As Chief Marketing Officer, Michelle Boockoff-Bajdek (BB) leads a global marketing organization focused on helping companies unlock the hidden value inside their greatest asset – their people.
In her role, Michelle is responsible for the company’s marketing strategy to drive growth, generate awareness, and drive demand for Skillsoft solutions among learners, customers, and partners. She oversees all key functions, including customer marketing, corporate communications, demand generation, marketing operations and business development. Most importantly, she serves as the company’s brand evangelist, helping to build a vibrant community of passionate learners.
Prior to Skillsoft, Michelle held several executive roles in the high tech sector, most notably as the CMO of IBM Watson, where she was responsible for marketing the company's artificial intelligence (AI) products and solutions. Michelle also served as the global head of marketing for The Weather Company, an IBM Business, where she helped companies understand how to anticipate, plan for and ultimately make better decisions - with greater confidence - in the face of weather.