Skillsoft eLearning Resources

The Secret to Driving eLearning Adoption: Employees Tell Their Learning Stories

Lexmark’s L&D team realized that usage of their eLearning portal had stagnated–many employees were unaware of the development opportunities available to them. To drive eLearning adoption, L&D staff worked with the employee communications department to create an integrated marketing plan based on a simple idea: Give the portal’s superusers a platform to tell their learning stories. The employee-focused plan resulted in incredible growth amid a challenging business climate. In this webinar you’ll learn: * How Lexmark’s learning strategists partnered with corporate communications to develop a creative, people-focused marketing plan * Key replicable steps of the marketing plan promoting iLearn, Lexmark’s branded learning portal * Tips for developing your own employee-focused communications plan to increase eLearning adoption within your organization