American Icon: Alan Mulally and the Fight to Save Ford Motor Company

  • 14h 46m 4s
  • Bryce G. Hoffman
  • Recorded Books, Inc.
  • 2012

A riveting, behind-the-scenes account of the near collapse of the Ford Motor Company, which in 2008 was close to bankruptcy, and CEO Alan Mulally's hard-fought effort and bold plan—including his decision not to take federal bailout money—to bring Ford back from the brink.

In this Audiobook

  • Chapter 1 - The House That Henry Built
  • Chapter 2 - Broken
  • Chapter 3 - The Man on the White Horse
  • Chapter 4 - The Boldest Move Yet
  • Chapter 5 - The Revolution Begins
  • Chapter 6 - The Plan
  • Chapter 7 - Betting the Farm
  • Chapter 8 - Assembling the Team
  • Chapter 9 - The Best and Worst of Times
  • Chapter 10 - Family Strife
  • Chapter 11 - Watershed
  • Chapter 12 - Selling it Like it is
  • Chapter 13 - Ripe for the Picking
  • Chapter 14 - Storm Warning
  • Chapter 15 - The Sum of All Fears
  • Chapter 16 - Mr. Mulally Goes to Washington
  • Chapter 17 - Breaking with Detroit
  • Chapter 18 - By Their Own Bootstraps
  • Chapter 19 - Turning the Corner
  • Chapter 20 - Proof Points
  • Chapter 21 - The Road Ahead
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