Branding for Dummies, 2nd Edition

  • 14h 38m 13s
  • Barbara Findlay Schenck, Bill Chiaravalle
  • Recorded Books, Inc.
  • 2019

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy.

In this Audiobook

  • Chapter 1 - Putting Brands and Branding in Perspective
  • Chapter 2 - Why, What, How, and When to Brand
  • Chapter 3 - Gearing Up to Brand or Build a Better Brand
  • Chapter 4 - Powering Up Your Personal and One-Person Business Brands
  • Chapter 5 - Profiling and Positioning Your Brand
  • Chapter 6 - Putting Your Brand into Words
  • Chapter 7 - Naming Your Brand
  • Chapter 8 - Designing Your Logo and Tagline
  • Chapter 9 - Countdown to Takeoff: Launching or Relaunching Your Brand
  • Chapter 10 - Branding in the Digital Age
  • Chapter 11 - Engaging Your Brand Audience Online with Social Media
  • Chapter 12 - Advertising, Promoting, and Publicizing Your Brand
  • Chapter 13 - Perfecting Your Brand Experience
  • Chapter 14 - Winning Brand Loyalty
  • Chapter 15 - Valuing and Leveraging Your Brand
  • Chapter 16 - Revitalizing Your Brand with a Full or Partial Makeover
  • Chapter 17 - Defending Your Brand Legally and Through Careful Usage
  • Chapter 18 - Taking Action When Bad Things Happen to Good Brands
  • Chapter 19 - Ten Signs That Your Personal Brand Needs Attention
  • Chapter 20 - Ten Branding Mistakes and How to Avoid Them
  • Chapter 21 - Ten Branding Truths to Remember