Buy-In: Saving Your Good Idea from Getting Shot Down

  • 4h 24m 53s
  • John P. Kotter, Lorne A. Whitehead
  • Brilliance Publishing
  • 2010

You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know what’s hit you, your idea is dead, shot down. It doesn’t have to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results.

In this Audiobook

  • Chapter 1: The Death of a Good Plan
  • Chapter 2: Saving the Day in Centerville, Part One
  • Chapter 3: Saving the Day in Centerville, Part Two
  • Chapter 4: Saving the Day in Centerville, Part Three
  • Chapter 5: Four Ways to Kill a Good Idea
  • Chapter 6: A Counterintuitive Strategy for Saving Your Good Idea
  • Chapter 7: Twenty-Four Attacks and Twenty-Four Responses
  • Chapter 8: A Quick Reference Guide for Saving Good Ideas