Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals

  • 5h 26m 2s
  • Erik Peterson, Tim Riesterer
  • McGraw-Hill
  • 2022
With "Conversations That Win the Complex Sale", you'll learn how to differentiate yourself from the competition by finding your "Value Wedge", avoid parity in your value propositions by creating "Power Positions", create a message that can literally double the number of deals you close, spike customer attention and create "Wow" in your conversations, and prove all your claims without resorting to lists of boring facts and statistics.

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