Corporate Creativity: How Innovation & Improvement Actually Happen

  • 3h 5m 22s
  • Alan G. Robinson, Sam Stern
  • Recorded Books, Inc.
  • 1999

Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.

In this Audiobook

  • Chapter 1: The True Nature of Corporate Creativity
  • Chapter 2: How Preconceptions Limit Corporate Creativity
  • Chapter 3: What Do We Really Know About Creativity?
  • Chapter 4: The Decline of the Simple Suggestion System and the Rise of a New Generation
  • Chapter 5: How Misalignment Shuts Down Creativity
  • Chapter 6: Alignment: The First Essential Element
  • Chapter 7: Self-Initiated Activity
  • Chapter 8: Unofficial Activity
  • Chapter 9: Serendipity
  • Chapter 10: Diverse Stimuli
  • Chapter 11: Within-Company Communication
  • Chapter 12: Unleashing Corporate Creativity—Where to Start