Corporate Creativity: How Innovation & Improvement Actually Happen
- 3h 5m 22s
- Alan G. Robinson, Sam Stern
- Recorded Books, Inc.
- 1999
Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.
In this Audiobook
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Chapter 1: The True Nature of Corporate Creativity
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Chapter 2: How Preconceptions Limit Corporate Creativity
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Chapter 3: What Do We Really Know About Creativity?
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Chapter 4: The Decline of the Simple Suggestion System and the Rise of a New Generation
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Chapter 5: How Misalignment Shuts Down Creativity
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Chapter 6: Alignment: The First Essential Element
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Chapter 7: Self-Initiated Activity
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Chapter 8: Unofficial Activity
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Chapter 9: Serendipity
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Chapter 10: Diverse Stimuli
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Chapter 11: Within-Company Communication
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Chapter 12: Unleashing Corporate Creativity—Where to Start
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