Creating Business Plans: HBR 20-Minute Manager Series

  • 1h 40m 37s
  • Harvard Business Review Press
  • Gildan Media
  • 2022

A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success--whether you're proposing a new initiative within your organization or starting an entirely new company. "Creating Business Plans" quickly walks you through the basics. You'll learn to:

  • Present your idea clearly
  • Develop sound financial plans
  • Project risks—and rewards
  • Anticipate and address your audience's concerns

Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business. Also available as an ebook.

About the Author

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

In this Audiobook

  • Introduction
  • Chapter 1 - Why Write a Business Plan?
  • Chapter 2 - Describing the Opportunity
  • Chapter 3 - Introducing Your Management Team
  • Chapter 4 - Bringing Your Product to Market
  • Chapter 5 - Projecting Financial Risk and Reward
  • Chapter 6 - Attachments and Milestones
  • Chapter 7 - Conclusion


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